He’s back. Or, at least, Bob Lutz may be soon.
Long past the age when most old auto execs – and soldiers – fade away, the 79-year-old one-time Marine pilot and former General Motors Vice Chairman is reportedly being wooed to return to the automaker, though in a limited advisory roll.
It would be the latest turn in a career that has more zigs and zags than most.
But why would Lutz want to make yet another comeback?
Lutz began his career with GM a half century ago, but over the decades he has served with a variety of competitors, including BMW, Ford and Chrysler. In fact, he “retired” for the first time shortly after the so-called “merger of equals” between Chrysler and what was then Daimler-Benz.
But as he proven time and again, retirement is simply not a way of life for the Swiss-born executive.