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Why Bob Lutz is Ready to Return to GM

Former “Car Czar” reportedly being wooed to serve as advisor.

by on Feb.17, 2011

Captain Bob Lutz (ret.) at your service.

He’s back.  Or, at least, Bob Lutz may be soon.

Long past the age when most old auto execs – and soldiers – fade away, the 79-year-old one-time Marine pilot and former General Motors Vice Chairman is reportedly being wooed to return to the automaker, though in a limited advisory roll.

It would be the latest turn in a career that has more zigs and zags than most.

But why would Lutz want to make yet another comeback?

News Now!

Lutz began his career with GM a half century ago, but over the decades he has served with a variety of competitors, including BMW, Ford and Chrysler.  In fact, he “retired” for the first time shortly after the so-called “merger of equals” between Chrysler and what was then Daimler-Benz.

But as he proven time and again, retirement is simply not a way of life for the Swiss-born executive.

(more…)