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He’s Baaack! Bob Lutz Returns to GM as Advisor

Maximum Bob will rejoin maker in part-time capacity.

by on Sep.02, 2011

Maximum Bob reporting for duty.

Old soldiers don’t die, and in the case of Capt. Robert A. Lutz, USMC-Ret., they don’t even fade away.

“Maximum Bob,” as many have come to call him, will be rejoining General Motors as a part-time consultant and those who know him say that despite his 79 years of age, the outspoken executive is planning on a long stay.

Until early in 2010 GM’s vice chairman and “car czar,” Lutz has spent more than 40 years in the auto industry working with a whos-who of automakers, the list including not only GM but Ford, Chrysler and BMW.  He also had a brief stint as chairman of battery maker Exide and, after being nudged into a semi-retirement by former GM Chairman Ed Whitacre, Lutz has served on a variety of boards, including British automaker Lotus, while also penning his second book, “Car Guys vs. Bean Counters: The Battle for the Soul of American Business.”

The Inside Story!

In a terse release, GM noted, “Lutz will be available to executives on a part-time consultancy basis effective immediately. He brings a wealth of experience built over the course of more than 40 years in the industry, including two stints at GM.”

The first began in 1963, shortly after he left the Marine Corps., where he served as a pilot – beginning a life-long addition to flying that he nourishes today with a small personal fleet of jets and helicopters.