Lutz And New Gm | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘lutz and new gm’

Under the Covers: GM Reveals Product Plans

Automaker provides a peek at 33 upcoming products, broader product strategy.

by on Aug.11, 2009

GM Vice Chairman Bob Lutz sits in front of the Chevy Volt, which got a 230 mpg rating under a new government mileage standard.

GM Vice Chairman Bob Lutz sits in front of the Chevy Volt, which got a 230 mpg rating under a controversial proposed mileage standard.

“It’s all about product,” or so goes the old auto industry maxim.  But that’s no longer good enough, admits General Motors Vice Chairman Bob Lutz.  To make its comeback, the post-bankruptcy automaker will have to produce vehicles that are no only better than its competitors but also convince consumers of that fact.

To help get that message across, the automaker has been staging an unusual series of meetings, this week, including a session that brought 100 American consumers out to its suburban Detroit proving grounds, and another giving scores of journalists a close-up look at an array of the products that will sustain GM’s surviving four North American brands over the next few years.

Free subscription!

Free subscription!

A total of 33 different Chevrolet, Buick GMC and Cadillac cars, trucks and crossovers were put on display, from the next Chevy small car to a planned Caddy sedan designed to go up against such tough competitors as the BMW 7-Series.

(more…)

Lutz is Back at GM

"Maximum Bob" reportedly to serve as product specialist.

by on Jul.09, 2009

Old soldiers don't day, or even fade away. At least not "Maximum Bob" Lutz, who's signed on for another tour of duty with the "new" General Motors.

Old soldiers don't die, or even fade away. At least not "Maximum Bob" Lutz, who's signed on for another tour of duty with the "new" General Motors.

With General Motors set to emerge from bankruptcy, Friday, barely six weeks after filing for Chapter 11 protection, a familiar name also is set to return to the company: Bob Lutz.

Sources tell TheDetroitBureau.com that “Maximum Bob” will take on a new role as special advisor to the company, reporting directly to Chief Executive Officer Fritz Henderson.  In February, the 77-year-old former Marine pilot announced he would relinquish his post as Vice Chairman, and then fully retire from his duties as product development chief at year’s end.

In recent weeks, Lutz had been steadily phasing down his role, spending less and less time at the automaker’s Warren, Michigan technical center, or at GM corporate headquarters, in downtown Detroit.  How much more time he will now be putting in remains to be seen.  His return will formally be announced by Henderson, during ceremonies marking the creation of the “new” GM, on Friday morning.

Stay up on the latest GM news...and more!

Stay up on the latest GM news...and more!

Lutz is expected to serve in a broad advisory capacity, but will not directly reassume his product development portfolio, which was handed over to GM veteran Tom Stephens.

(more…)