“It’s all about product,” or so goes the old auto industry maxim. But that’s no longer good enough, admits General Motors Vice Chairman Bob Lutz. To make its comeback, the post-bankruptcy automaker will have to produce vehicles that are no only better than its competitors but also convince consumers of that fact.
To help get that message across, the automaker has been staging an unusual series of meetings, this week, including a session that brought 100 American consumers out to its suburban Detroit proving grounds, and another giving scores of journalists a close-up look at an array of the products that will sustain GM’s surviving four North American brands over the next few years.
A total of 33 different Chevrolet, Buick GMC and Cadillac cars, trucks and crossovers were put on display, from the next Chevy small car to a planned Caddy sedan designed to go up against such tough competitors as the BMW 7-Series.