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Posts Tagged ‘Lotus problems’

Struggling Lotus Unveils New Evora 400

British maker bills it as its fastest model ever.

by on Feb.18, 2015

Lotus hopes the new Evora 400 will help put it back on the map after a series of disasters.

Struggling Lotus has lately sounded a lot like Mark Twain, repeatedly insisting that reports of its demise have been greatly exaggerated, despite plenty of reason for concern, including management shake-ups and the collapse of an ambitious, and ultimately unrealistic, product development program.

But Lotus is showing at least some signs of life, the latest coming with the unveiling of its all-new, mid-engine Evora 400. The latest update of the Evora line is more than just a cosmetic update, insists the maker which is based in Hethel, Norfolk. It claims that “over two-thirds” of the Lotus Evora 400 is new, including its supercharged 3.5-liter V-6.

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“The Evora 400 is the fastest road-going Lotus that we have ever produced, possessing performance that can only be matched by cars costing significantly more,” boasted Group Lotus Chief Executive Officer Jean-Marc Gales. “It delivers supercar looks allied to supercar performance.”

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Lotus Taking New Approach to Growth: Practicality

New chief Gales pushes pragmatic approach to recovery.

by on Nov.26, 2014

Lotus recently celebrated its 1,000th car earlier this month. The company is taking a common sense approach to recovery.

The ongoing saga of Lotus is taking on a new twist: practicality.

It wasn’t long ago that the specialty carmaker boasted about plans to introduce several new models. However, the company has fallen on difficult financial times and seen a change at the top with Jean-Marc Gales taking over for the brash and confident Dany Bahar.

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In a departure from Bahar’s grand plan of multiple new models, Gales is prescribing a dose of pragmatism to help guide the company out of its tough times. Earlier this year, Lotus said it was going to cut as much as 25% of its global workforce as it figured out what to do next. (more…)

Lotus Plans to Make Evora US-Compliant in 2016

Maker upgrading sports car to meet airbag regulations.

by on Sep.25, 2014

The Lotus Evora will be available for U.S. buyers despite reports to the contrary ... in 2016.

Lotus aficionados in the U.S. can now dry their tears: the English sports car maker will be offering a new version of the Evora after all: in 2016.

Not only is a new model coming, there were be more dealers selling them when it arrives, according to Jean-Marc Gales, chief executive officer of Group Lotus plc.

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“I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave,” he said in a statement. (more…)