It might not be a winning roll of the dice in Las Vegas, but Group Lotus is betting big on the new 3-Eleven it’s unveiling at the Goodwood Festival of Speed today.
With its distinctively minimalist windshield and extremely long nose, the long-struggling British maker claims the new model will be its fastest production road car ever. Actually, there will be two versions produced, one for the street, another for the track.
“We always say that to make a sports car better, you make it faster and lighter. The new Lotus 3-Eleven carries that philosophy to a new level, and is perfectly in keeping with our brand values,” said Jean-Marc Gales, chief executive officer for Group Lotus plc, during a presentation at the annual Goodwood event. (more…)