Lotus hopes the new Evora 400 will help put it back on the map after a series of disasters.
Struggling Lotus has lately sounded a lot like Mark Twain, repeatedly insisting that reports of its demise have been greatly exaggerated, despite plenty of reason for concern, including management shake-ups and the collapse of an ambitious, and ultimately unrealistic, product development program.
But Lotus is showing at least some signs of life, the latest coming with the unveiling of its all-new, mid-engine Evora 400. The latest update of the Evora line is more than just a cosmetic update, insists the maker which is based in Hethel, Norfolk. It claims that “over two-thirds” of the Lotus Evora 400 is new, including its supercharged 3.5-liter V-6.
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“The Evora 400 is the fastest road-going Lotus that we have ever produced, possessing performance that can only be matched by cars costing significantly more,” boasted Group Lotus Chief Executive Officer Jean-Marc Gales. “It delivers supercar looks allied to supercar performance.”