The long-struggling British sports car maker, Lotus, gave us a wee tease of what they had in mind for the Paris Motor Show, some weeks back, when they released some tantalizing shots of the Elite concept vehicle.
Little did we – or, apparently, anyone else – suspect the much bigger news that would emerge at the Mondial de l’Automobile, a roll-out of five new concept vehicles intended to put in motion a grand reinvention of the Lotus brand.
The first model we got a glimpse of was the Lotus Elite (Click Here for the full story). Set to go into production in April 2013, according to CEO Dany Bahar, the 2+2 will make elegant use of the new relationship between Lotus and Toyota Motor Co. The Japanese giant has agreed to provide the muscle to move the Lotus brand from niche to mainstream, quite literally.
For the Elite Concept, that means a mid-mounted V8 that drives a high-performance hybrid driveline – putting Lotus in line with all the other sporty and high-line brands that have come to Paris with electrified sports cars. A “perfect contradiction,” suggests Bahar of the idea of putting the promisingly green technology into a high-performance model like Elite.