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Detroit Electric Abandoning Detroit Production Base for Sports Car

Maker may still turn to Motor City for later models.

by on Mar.31, 2014

CEO Albert Lam with a prototype of the Detroit Electric SP:01 battery sports car. The car will now be built in Holland instead of Detroit.

Call it Not-So-Detroit Electric, apparently. Already a year late in plans to produce a $135,000 limited-edition sports car, the start-up firm says it will turn to Holland to produce its little SP:01 model starting later this year.

But the company still hopes to return to the Motor City when it launches a more mainstream, battery-powered sedan later in the decade.

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Named after a Michigan-based battery-car company that folded during the Great Depression, Detroit Electric was introduced by Hong Kong businessman Albert Lam, a former Apple executive, during a splashy news conference nearly a year ago. At the time, he admitted the project walked a fine line “between sanity and insanity,” and would be a challenge to get into production. (more…)