Lotus did a design study of the Toyota Venza crossover showing how it could reduce vehicle weight by 38 percent with just 3 percent more material cost.
Consumers want more fuel-efficient vehicles and one way to help is to make vehicles lighter.
With that in mind, this year’s Los Angeles Auto Show Design Challenge asks design studios to envision the 1,000 pound, 2+2 vehicle that is both comfortable and secure, while delivering satisfactory driving performance without sacrificing the emotional connection and beautiful styling consumers demand.
For the first time, participating design studios from not only the U.S., but also Germany and Japan, will compete against each other to showcase their talents. Design studios from General Motors, Honda, Hyundai, Mazda, Mercedes-Benz Germany (Smart), Mercedes-Benz Japan (Maybach), Mercedes-Benz U.S., Nissan, Toyota and Volvo will explore new ideas in automotive design as they contend for this top annual design honor.