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GM Idles Chevy Cruze, Buick Verano Production

Why the bad news may be good news.

by on Dec.14, 2011

GM puts Cruze production on hold due to a problem with a suspension strut.

Automakers will do almost anything to avoid slowing or, worse, shutting down an assembly plant.  And that’s doubly true when that factory is rolling out a product as hot as the Chevrolet Cruze which has, in recent months, been running at or near the top of the U.S. passenger car sales charts.

But production has, indeed, been idled temporarily at the Lordstown, Ohio assembly plant producing the compact Cruze because of problems with a key supplier.  Production of the new Buick Verano – which shares the same basic platform as Cruze – has also been put on hold.

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The maker has acknowledged the problem is due to the quality of parts provided by a supplier, which a company official said could impact customer satisfaction.  “We are working with the supplier to resume production as quickly as possible,” added a formal GM statement.

Though GM declined to provide details, it appears the problem involves a defect with a suspension strut produced by the Canadian mega-supplier Magna International, according to a report by Deutsche Bank analyst Rod Lache.