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Cadillac Aims to Fill “Limo Gap” Left by Lincoln

Maker gets big endorsement with order for XTS Livery Package.

by on Feb.19, 2013

The Cadillac XTS takes aim at the livery market with a custom limo package.

Lincoln left a rather large hole in the livery market last year when it finally abandoned the long-lived Town Car. And while the Ford Motor Co. luxury brand has been trying to woo limo customers back with its MKT crossover, demand has so far been tepid, at best.

That’s left a “limo gap” that cross-town rival Cadillac believes it can fill with its new-for-2013 XTS sedan. And Caddy’s new flagship has gotten a boost from Carey International, the world’s largest limousine company, which has put in an initial order for 150 of the sedans equipped with a new Livery Package that includes such niceties as rear heated seats, window shades and a charger for smartphones and tablet computers.

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“We are bringing a new formula to the livery customer. Every experience in a Cadillac, front seat or rear seat, meets a higher standard for luxury, performance and technology,” says Don Butler, U.S. marketing director for the General Motors brand.


Lincoln Hopes MKT Can Replace Town Car

Special edition earmarked for fleet use.

by on Nov.22, 2011

A Town Car by any other name? Lincoln will offer a Town Car version of the 2013 MKT crossover.

The Lincoln Town Car is coming back to life – though long-town limo fans may not immediately recognize the replacement.

With its long-in-the-tooth Town Car now out of production Lincoln has been looking at the prospect of losing its long-time grip on the so-called “black car” market.  But it’s hoping to regain a dominant position in the livery world with the addition of a special version of its newly-updated MKT crossover vehicle.

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Ford’s luxury division will attempt to win back limo companies and other customers by emphasizing the roominess of the MKT as well as its all-weather capabilities, a potential advantage over the old rear-wheel-drive Town Car sedan.