General Motors launched another round of executive changes, ousting the head of OnStar and placing a new executive in charge of marketing the company’s four “core” brands in North America.
Linda Marshall has been appointed president of OnStar, effective February 1, 2011. Marshall succeeds J. Christopher Preuss, who has “elected to leave the company” to launch a communications consultancy practice, GM said Tuesday.
“As we continue to evolve the OnStar brand and bring new features to our customers, we believe Linda’s deep experience can take the brand and platform to the next level,” said Stephen J. Girsky, vice chairman, corporate strategy and business development.
The shake-up at the telecommunications subsidiary comes as OnStar begins a big push to expand its customer base – among other things by offering an aftermarket mirror, which it will sell through Best Buy, that owners of non-GM vehicles can use to subscribe to the service. Preuss launched that new product and outlined other OnStar plans, earlier this month, at the Consumer Electronics Show, in Las Vegas.