While still struggling to turn things around in the home U.S. market, Lincoln is looking to China to help revive its sagging fortunes. And this week’s Beijing Auto Show will be a critical step in the hoped-for turnaround process.
To support its formal launch in China, Ford Motor Co.’s luxury division is unveiling a new show car in Beijing, the Lincoln MKX Concept. And the prototype is but certain to reappear in production form in the near future.
“It’s a strong indication of the next-generation MKX,” David Woodhouse, the new Lincoln Design Director, said during a background briefing prior to the show car’s unveiling. He described the show car as, “a much more emotional design” than the fairly boxy and conventional midsize crossover it will ultimately replace.