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Cadillac Aims to Fill “Limo Gap” Left by Lincoln

Maker gets big endorsement with order for XTS Livery Package.

by on Feb.19, 2013

The Cadillac XTS takes aim at the livery market with a custom limo package.

Lincoln left a rather large hole in the livery market last year when it finally abandoned the long-lived Town Car. And while the Ford Motor Co. luxury brand has been trying to woo limo customers back with its MKT crossover, demand has so far been tepid, at best.

That’s left a “limo gap” that cross-town rival Cadillac believes it can fill with its new-for-2013 XTS sedan. And Caddy’s new flagship has gotten a boost from Carey International, the world’s largest limousine company, which has put in an initial order for 150 of the sedans equipped with a new Livery Package that includes such niceties as rear heated seats, window shades and a charger for smartphones and tablet computers.

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“We are bringing a new formula to the livery customer. Every experience in a Cadillac, front seat or rear seat, meets a higher standard for luxury, performance and technology,” says Don Butler, U.S. marketing director for the General Motors brand.

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Town Car Lives on as Limo Version of MKT

Vehicle will be offered in two versions, Livery and Limousine.

by on Feb.15, 2011

The Lincoln Town Car will live on - as a limousine version of the MKT crossover.

So you thought the Town Car was dead. Think again.

While Ford will end production of the Lincoln Town Car – and its platform mate the Ford Crown Victoria – at the end of the year, the automaker isn’t ready to let go of the Town Car name.

Your Limo Awaits!

Lincoln introduced the chauffer-dedicated MKT Town Car at the International LCT (Limousine, Charter and Tour) show in Las Vegas.

The Town Car version of Lincoln’s big crossover will be available in two versions, Livery and Limousine.

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