Lincoln left a rather large hole in the livery market last year when it finally abandoned the long-lived Town Car. And while the Ford Motor Co. luxury brand has been trying to woo limo customers back with its MKT crossover, demand has so far been tepid, at best.
That’s left a “limo gap” that cross-town rival Cadillac believes it can fill with its new-for-2013 XTS sedan. And Caddy’s new flagship has gotten a boost from Carey International, the world’s largest limousine company, which has put in an initial order for 150 of the sedans equipped with a new Livery Package that includes such niceties as rear heated seats, window shades and a charger for smartphones and tablet computers.
“We are bringing a new formula to the livery customer. Every experience in a Cadillac, front seat or rear seat, meets a higher standard for luxury, performance and technology,” says Don Butler, U.S. marketing director for the General Motors brand.