The upcoming L.A. Auto Show could mark a critical transition point for Lincoln. Struggling to regain its position in the luxury automotive hierarchy, Ford’s upscale brand plans to use the event to unveil what it describes as a new design language for future products that will better distinguish them from down-market Ford kin.
That will begin with the redesigned Lincoln MKS and MKT models, both of which are on the docket to debut at L.A.’s Staple’s Center next week.
The new design theme, Lincoln proclaims, is more “forward-looking and more elegantly crafted” than what we’ve been seeing in recent years, with most Lincolns little more than tarted-up Ford models. But just how much further the automaker will go beyond basic body design remains to be seen.