Detroit Bureau on Twitter

Posts Tagged ‘Lincoln sales’

BMW, Mercedes Slugging It Out for Sales Title

Duel over luxury crown headed for photo finish.

by on Nov.11, 2014

BMW is holding a slim lead over rival Mercedes-Benz in the U.S. luxury market.

BMW and Mercedes-Benz are locked in a battle royal for the sales crown in the prosperous market for luxury cars in the U.S. BMW held the title for the two previous years, but one of the two has been the leader since 2011: the last year Lexus held the crown.

“One of the noteworthy facts in the October U.S. new vehicle sales results is that BMW now leads its archrival Mercedes-Benz by just 5,389 sales through the first ten months of this year,” IHS Automotive Analyst Tom Libby said.

Award-Winning News!

“With such a small gap in sales through 10 months, the two makes will most likely use marketing tools extensively through the end of the year, including numerous types of incentives, to gain an edge.” (more…)

Lincoln Getting $5 Billion Infusion to Resurrect Brand

CEO Fields staunchly supporting brand’s renaissance.

by on Oct.28, 2014

Lincoln is hoping a new series of ads featuring actor Matthew McConaughey will raise the company's profile and boost sales.

Ford’s leaders are doubling down on their investment in the Lincoln brand in hopes of coming up with a winning hand as other luxury brands, such as Mercedes-Benz, BMW and even Cadillac, have stronger followings than long-suffering Lincoln.

However, it has been difficult to know what that meant, in terms of dollars, until now. In September, Ford executives suggested the plan called for a $2.5 billion cash infusion into the brand; however, Ford CFO Bob Shanks said last week that the figure was low because it excludes engineering and some sales-related expenses.

Your Automotive Source!

Some experts put the number closer to $5 billion. (more…)

U.S. Auto Sales Hit 16.6 Million Units in June

GM sees small increase while others enjoy stronger results.

by on Jul.01, 2014

The all-new 2015 Audi A3 is helping the German maker to another banner year in 2014.

Overall June was another stellar month for U.S. automakers, General Motors faced positives and negatives. The automaker’s sweeping recalls managed to divert attention away from the troubles at Cadillac and its flat sales.

Despite those issues GM managed to eke out a 1% sales increase despite predictions that sales might fall under the weight of an unfavorable year-to-year comparison and the din from the recalls. But Cadillac sales increased less increasing by only one-tenth of 1%.

Subscribe and Stay on Top!

Meanwhile, the luxury brands from Germany and Japan continued to post sales increases. Mercedes-Benz, BMW, Audi, Jaguar Land Rover and Lexus all reported sales hikes. Mercedes, Audi and Lexus posted double-digit increases. Among Cadillac’s rivals in the luxury space, only Infiniti and Volvo, both of which are facing challenges gaining credibility among luxury buyers, saw sales decline. (more…)

Lincoln Looks East – But Can China Save American Icon?

Luxury maker betting China could become its largest market.

by on Apr.23, 2014

Lincoln is betting it can gain ground in China by focusing on its dealer experience.

It once vied with rival Cadillac for dominance in the huge U.S. luxury car market, but the last two decades have been tough for Lincoln. Sales have steadily slid to the point that some anticipate parent Ford Motor Co. might eventually abandon the once-grand marque.

Lincoln has rolled out several new products over the last two years, and it plans to add at least two more by 2016, but that’s a fraction of what rival Mercedes-Benz has in store – at least one all-new or completely updated product every three months through the end of the decade.

Auto Show News!

While Lincoln officials acknowledge they can’t keep up with that product blitz, they’re far from ready to admit defeat. But while they continue to struggle to find ways to lure more American buyers back to the brand, they’re looking East, towards China, to gain some much needed momentum.

“It’s strategically important for us to go to China,” said Matt Vandyke, Lincoln’s global director, a few days before the Ford luxury brand made its official debut at the 2014 Beijing Auto Show.

(more…)

MKZ Back on Track – But Lincoln Still Has Problems

New sedan gains momentum – even as the rest of the line-up slips.

by on May.31, 2013

Jim Farley, Lincoln's brand boss and the global marketing chief for parent Ford Motor Co.

It’s the classic good news/bad news situation for Lincoln this month.

On the positive side, after a painfully slow start due to production snags, the luxury marque’s new MKZ is finally gaining momentum and should set a record for the nameplate when May’s final numbers are tallied. The bad news?  As Lincoln gains ground, the rest of the luxury brand’s line-up has been slipping.

News from a Source You Can Trust!

“We’ll have the best month ever with the MKZ,” predicted Jim Farley, head of the Lincoln brand and the global marketing chief for its parent Ford Motor Co.

(more…)

Lincoln: Code Blue

Is there a doctor in the house? Enter Mark LaNeve.

by on Apr.11, 2013

Lincoln's marketing mishaps - and production delays -- have left the brand in even worse shape than skeptics had anticipated.

The reintroduction of the Lincoln Motor Company via the new MKZ model is now officially comatose. A code blue alert has brought in an auto marketing turnaround specialist, the 54-year-old Mark LeNeve, to assume command of Lincoln’s almost new “luxury-oriented boutique agency” and continue as COO of Team Detroit, the Ford brand’s ad agency.

Plug In with a Free Subscription!

The former Academic All-American linebacker at the University of Virginia is faced with a helluva marketing mess. The factory quality issues contributing to this situation are not unique to the introduction of a new model but the marketing blunders, gaffes, mistakes and eff-ups are unprecedented.  Unless one has a memory long enough to reach back to the legendary Edsel debacle.

(more…)

Cadillac, Lincoln Stuck in Neutral

Domestic luxury brands gain little traction in 2012.

by on Jan.04, 2013

Cadillac is hoping to see the ATS win North American Car of the Year honors, which could put its sales push back into gear.

The long-promised revival of Detroit’s two main luxury brands failed to materialize in 2012 despite the launch of some major new products that generated largely positive reviews.

Both Ford Motor Co.’s Lincoln and General Motors’ Cadillac wound up losing market share last year – 4.1% and 1.7% respectively — despite the makers’ anticipated improvements . Only the near-luxury GM brand Buick posted a modest, 1.6% gain for the year, though company officials insist the real test will come in 2013.

Auto News From a Source You Trust!

That’s quite likely the case, says David Sullivan, of AutoPacific, Inc. “Looking back at 2012, I would say they were semi-disappointing and if we didn’t know there was promising new product in the pipeline it would be pretty bleak.”

(more…)

Ford Motor Sales Flat in November

Modest gains for cars at Volvo and Ford brands canceled by the ongoing collapse of trucks and SUVs, and a 20% drop at Lincoln.

by on Dec.01, 2009

A basic family car is a winner for Ford.

A basic family car is a winner for Ford.

Ford Motor Company reported today that November sales were even when compared with 2008. While car sales were up 14% and crossovers were up 26% for the month, total sales of 118,536, equaled year-ago levels.

Significant drops averaging -20% in sport utility, truck and van segments, where Ford is still heavily invested, essentially canceled the crossover and car increases.

In bright spots, Ford Fusion set a full year sales record, year-to-date 2009 sales are 161,819. The previous full-year record, set in 2007, was 149,552.

Other Ford, Lincoln and Mercury cars posting increases included Ford Focus (+24%) and Mercury Milan (+40%).

However, Lincoln sales dropped 20% from year ago levels, led by a stunning decrease of 69% for the aging Town Car to 454 vehicles compared with 1,454. The MKS was off 27% and the Navigator dropped 20% compared to what were already depressed levels a year ago.

(more…)