It’s the classic good news/bad news situation for Lincoln this month.
On the positive side, after a painfully slow start due to production snags, the luxury marque’s new MKZ is finally gaining momentum and should set a record for the nameplate when May’s final numbers are tallied. The bad news? As Lincoln gains ground, the rest of the luxury brand’s line-up has been slipping.
“We’ll have the best month ever with the MKZ,” predicted Jim Farley, head of the Lincoln brand and the global marketing chief for its parent Ford Motor Co.