Ford has gone on record to say that it knows its Lincoln brand needs to step up its game. So what’s wrong? This MKX crossover offers a good chance to examine some of the issues.
The MKX is the Lincoln version of the Ford Edge. Both vehicles were freshened for 2011 with mildly updated styling and small revisions to everything from the engine to the aerodynamic aids. But the biggest change was the addition of MyLincolnTouch, a new graphic user interface that works with Ford’s groundbreaking Sync voice control system.
The MKX’s relationship to the Ford version is evident immediately. While some Lincolns, such as the MKZ and MKT, get unique shapes compared to their Ford counterparts, the MKX and Edge differ mostly in front and rear-end treatments. Other automakers – such as Toyota which builds its Highlander and Lexus RX350 on same platform, for example – do a better job differentiating their luxury vehicles from the garden-variety ones.
Lincoln has at least established a good start on the styling front. The split-wing grille design is unique, yet it also looks back on Lincoln history.
But beyond the special grille, Lincoln’s styling isn’t expressive or cohesive enough. The MKX literally looks like an Edge with the fancy grille and some extra bright work throughout the rest of the vehicle.