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Lincoln Hopes to Get Back on Track with Navigator Makeover

Production model a year away.

by on Mar.23, 2016

The Lincoln Navigator Concept makes its splashy debut at the 2016 NY Auto Show.

When it first rolled into showrooms in 1997, luxury car buyers had never seen anything like it. That first Lincoln Navigator was big and brash and decidedly American. It was an instant hit — in the process spawning an assortment of imitations. And somehow, the full-size luxury SUV ran off track.

All but set to abandon the nameplate entirely, Ford Motor Co.’s luxury division launched a less than compelling update two years ago – and more than a decade after the last full Navigator makeover. But Lincoln may finally be ready to get it right, at least if the concept version of the luxury SUV debuting at this week’s New York International Auto Show is any indication.

Your Auto Show Source!

The Lincoln Navigator Concept is even more over-the-top than the original luxury ute, with twin gull-wing doors and three-step fold-out running boards. But while a number of the show car’s features won’t get beyond the show car stage, Lincoln officials acknowledge, the Navigator Concept suggests there’ll be a lot to like about the production version coming sometime next year.

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Spy Shots: 2017 Lincoln Continental

A little less the Bentley clone?

by on Jul.21, 2015

Not quite the Bentley we saw when the Lincoln Continental Concept debuted in NY.

Lincoln’s reentry into the premium luxury sedan market begins early next year when Ford Motor Co. takes the wraps – make that the jigsaw camouflage - off of the production version of the 2017 Continental.

While we’ll have to wait to see the final sheet metal, our spies captured some first images of this road-going prototype undergoing testing. One of the biggest questions has been whether the final version will be so nearly as much Bentley-esque as the concept version that made its surprise debut at the New York Auto Show in April.

Product News!

But from what we can see through the camo, you can spot some major differences between the 2017 Lincoln Continental and the Bentley Flying Spur. So, maybe the U.S. maker will have cut some of its stamping dies, after all.

Compared to the Concept Continental, we see rear fenders that are higher, rear quarter windows that have sharper angles, a front end that is more blunt, headlights that are horizontal and rectangular, and a belt line offering less slope at the rear.

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Cadillac and Lincoln Set to Go Head-to-Head in NY with New Flagships

But the real challenge comes from European, Japanese luxury brands.

by on Mar.30, 2015

Lincoln digs into its history to come up with an all-new Continental flagship concept sedan.

It’s been a busy year for luxury automakers who have unleashed a flood of new products at shows around the world in recent months. And the season will wrap up with the unveiling of such new models as the popular Lexus RX crossover, as well as the $205,000 Range Rover SVAutobiography at the New York Auto Show this week.

But two of Detroit’s two luxury brands are likely to capture much of the spotlight in the Big Apple as they roll out new flagship sedans that Cadillac and Lincoln hope will begin the process of rebuilding their once-lofty rolls in the high-line automotive market.

Auto Show News!

Ford Motor Co.’s Lincoln brand has been giving a select group of journalists a sneak peek at the new Continental sedan ahead of the NY Auto Show’s two-day media event. Cadillac has been only a wee bit more secretive about its own new flagship, dubbed the CT6.

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Born Again: Lincoln Continental to Make NY Auto Show Return

Concept model to return in production form “sometime in the 2016 calendar-year.”

by on Mar.30, 2015

What you see with the Lincoln Continental Concept is largely what you'll get with the production model.

The Lincoln Continental, once one of the most elegant and widely respected vehicles in the U.S. luxury market, is making its return. And the concept version set to make its first public appearance at the New York International Auto Show will return in production form next year, a senior Lincoln executive has advised TheDetroitBureau.com.

The show car version not only will introduce such luxury features as “laser-assist” high beams, but also will reveal what company officials are calling “the new face of Lincoln.”

A Luxury You Can Afford!

“The concept is a pretty strong hint of what the production vehicle will look like,” Lincoln President Kumar Galhotra said during a Sunday night interview. The road-ready version, he added, will reach U.S. showrooms “sometime in the 2016 calendar-year.”

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Lincoln Turnaround Riding on Success of New MKZ

"Date Night," anniversaries and a 24/7 concierge.

by on Apr.03, 2012

The production version of the 2013 Lincoln MKZ makes an appearance ahead of the NY Auto Show.

Once one of the dominant players in the luxury market, Lincoln is today little more than an automotive afterthought for most upscale buyers.  But the Ford marque hopes to begin what will admittedly be a lengthy turnaround with the introduction of the new MKZ sedan.

Unveiled in concept form at the Detroit Auto Show, last January, Lincoln will give potential buyers a first look at the production MKZ when the New York Auto Show opens later this week.  It will also be querying potential buyers about the sort of services they’d like that might help set Lincoln apart from other up-market brands like Lexus, Mercedes-Benz and Cadillac.

Trust Our Reviews!

The new MKZ “defines the future of Lincoln,” said the brand’s chief designer Max Woolf, during a sneak preview for automotive media prior to the official opening of the 2012 NY Auto Show.

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Dealers Ready to Invest in Lincoln Revival

New MKZ winning retailers over.

by on Feb.08, 2012

The new Lincoln MKZ Concept will reappear in production form at the NY Auto Show, in April..

One of the things Ford Motor Co. desperately needs as it rebuilds the Lincoln brand is help from its dealers.  But despite some grumbling over the high up-front costs to convert showrooms to match the new Lincoln theme, the automaker seems to be making some headway on that front.

More than half of all Lincoln dealers in the top 130 U.S. markets have committed to upgrade their facilities, according to Ford.  And the new Lincoln MKZ – first seen in concept form at last month’s Detroit Auto Show – is helping win more over.

Your Inside Source!

“We have shared our plans about future Lincoln products, the (direction of the) brand going forward and the consumer experience we have envisioned, and already a majority of our dealers have said they are with us,” said Ken Czubay, vice president of U.S. Marketing, Sales and Service.

“Ultimately, this is good news for our customers, who will see our new approach to the luxury consumer experience at every touch point,” he said.

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