Lincoln’s advertising lately has garnered a lot of attention. Of course, having Matthew McConaughey ride around in various Lincolns while musing about life or making dinner plans with dogs will do that; however, Ford’s luxury brand has a new interesting ad approach coming this weekend.
The brand has enlisted contemporary blues singer and guitar virtuoso Gary Clark Jr. to promote Lincoln during the biggest music event of the year. Clark stars in a new 60-second spot that will air twice during the Grammy awards show beginning at 8 p.m. EST, Feb. 12, on CBS as well as once during the red carpet pre-show. (more…)