Audiophiles may want to trade in their living room couch for a seat in one of Lincoln’s new MKX sport-utility vehicles. Or so the Detroit luxury maker is hoping as it signs an exclusive, 10-year deal with audio system manufacturer Revel.
The top-line brand within the Harman International family is developing a series of customized sound systems for Lincoln, starting with the debut of the next-gen MKX next year. The partnership is part of an evolving effort by Ford Motor Co.’s luxury brand to upgrade its products – and its image – among high-line consumers.
“We waited 20 years to find the right automaker” to partner with, said Phil Eyler, senior vice president and general manager of Harman’s car audio operations, during a background session at Detroit’s Orchestra Hall, a facility considered to have some of the best acoustics in the U.S. (more…)