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Lincoln Plans to Build All-New SUV in China

New model set to debut by late 2019; would sidestep import tariffs.

by on Mar.13, 2017

Lincoln won't say what product it plans to build in China, but it is expected to be smaller than the Navigator Concept shown in NY last year.

Lincoln plans to develop and launch an all-new SUV model in China by late 2019, the automaker has confirmed, a move that is seen as critical to maintain the rapid growth of Ford Motor Co.’s luxury brand in the booming Asian nation.

The automaker isn’t offering specific details about the planned vehicle, but sources tell TheDetroitBureau.com they expect it will be targeted at the midsize segment and offer three rows of seating. It is likely to become the primary seller in Lincoln’s Chinese line-up, in part by eliminating the 25% tariff on imported automobiles.

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“The move to local production is a key next step in Lincoln’s evolution in China and will complement continued imports from North America,” the automaker said in a statement announcing the new SUV project.

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Lincoln Amped Up for Newest Television Ad

Luxury brand teams with Gary Clark Jr. on Grammy ad.

by on Feb.09, 2017

Gary Clark Jr., blues singer and guitar virtuoso, stars in the newest TV ad for Lincoln, well, him and an amp made by Lincoln and Revel.

Lincoln’s advertising lately has garnered a lot of attention. Of course, having Matthew McConaughey ride around in various Lincolns while musing about life or making dinner plans with dogs will do that; however, Ford’s luxury brand has a new interesting ad approach coming this weekend.

The Grammys.

Advertising News!

The brand has enlisted contemporary blues singer and guitar virtuoso Gary Clark Jr. to promote Lincoln during the biggest music event of the year. Clark stars in a new 60-second spot that will air twice during the Grammy awards show beginning at 8 p.m. EST, Feb. 12, on CBS as well as once during the red carpet pre-show. (more…)

All-New Lincoln Navigator in the Works

Unveiling of new Expedition paves way for luxury sibling.

by on Feb.08, 2017

The debut of the 2018 Ford Expedition essentially clears the way for production of its luxury sibling, the Lincoln Navigator.

Ford Motor plans to show off the new version of the Lincoln Navigator later this year, says a top Ford executive.

Joseph Hinrichs, Ford president of the Americas, confirmed for TheDetroitBureau.com that the Lincoln brand will get a replacement for the current version of the full-size Lincoln Navigator. Hinrichs declined to offer any further details about the next-gen model of the luxury SUV.

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However, the new Navigator will be built at the at Ford assembly plant in Louisville, Kentucky, where Ford also expects to build the 2018 Ford Expedition, which it showed off publicly for the first time during an event at the Dallas Cowboys new training center in the Dallas suburbs yesterday. (more…)

Lincoln Planning to Reveal Next Wave in Product Assault

Luxury brand looking toward the future.

by on Dec.16, 2016

Lincoln's renaissance continues with the arrival of the new Continental. The sedan is the brand's flagship.

With the new Continental finally on the street, Lincoln has delivered on the promise it made to launch four all-new products — make that five, with the decision to keep the big Navigator alive and an all-new version of the full-size SUV set to roll out around a year from now.

But, to bend the old cliché, what has Lincoln done for us lately? And, more importantly, what is it planning to do during the next several years? We’re likely to find out as early as the upcoming North American International Auto Show, a number of sources both inside Ford Motor Co. and close to the company tell TheDetroitBureau.com.

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One thing that appears to be stuck on the back burner is the long-awaited rear-drive model. Lincoln has long been considering that option, possibly even coming up with a luxury coupe based on the latest Mustang platform. But sources say the Ford luxury brand is confident it can, like Audi and Volvo, do just fine with a mix of front- and all-wheel-drive products, the Navigator being the one exception. (more…)

Delayed a Day, Ford Sales Also Take a Tumble

Lincoln a rare bright spot.

by on Nov.02, 2016

Ford's Super Duty provided a rare bright spot for the automaker in October.

A day late – and a dollar short, it seems, as Ford Motor Co. says its sales also took a double-digit dip during October, in line with the overall U.S. new car market slide.

The news wasn’t entirely bad, however, Ford reporting growth by its long-struggling luxury brand, Lincoln, as it rolls out an assortment of new and updated products, including the all-new Continental flagship sedan.

By the Numbers!

Ford issued its numbers after a day-long delay due to a fire that knocked out electrical power to its corporate headquarters in the Detroit suburb of Dearborn. The rest of the industry didn’t fare especially well, even without Ford’s downward pull. While a few makers reported strong, and even record, sales for October, the market was down about 4% year-over-year.

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Ford Puts Mustang Production on Hold – But Move Could Hurt Continental Launch

New luxury sedan also faces first recall.

by on Oct.11, 2016

Mustangs won't roll down the Flat Rock, Michigan, plant line for a while as Ford looks to reduce bloated inventory levels.

Two years after launching an all-new, 50th anniversary Mustang, Ford Motor Co. is putting production of the pony car on temporary hold as sales slide and inventories mount.

Mustang sales have fallen sharply this year, and tumbled 32% in September compared to year-ago levels. Competition has been one of the key factors, demand for the Ford muscle car hurt by the launch of an even newer Chevrolet Camaro. But both models – as well as the rival Dodge Challenger – have been feeling the impact of shifting market trends from passenger cars to SUVs and other light trucks.

Auto News!

While the week-long closure of the Flat Rock, Michigan, plant will help bring bloated Mustang inventories in line, analyst David Sullivan said the move will have an “unfortunate” side effect, halting the slow ramp-up of production of the new Lincoln Continental, the new flagship of Ford’s luxury brand. (more…)

Lincoln Lures Leibovitz to Launch Continental Campaign

Famous photog kicks off "That's Continental."

by on Oct.10, 2016

Celebrity photographer Annie Leibovitz took a series of photographs involving the new Continental for its new ad campaign.

Looks like Lincoln spokesman Matthew McConaughey has some famous company when it comes to promoting Ford’s luxury brand: Acclaimed photographer Annie Leibovitz.

Leibovitz who’s known for her iconic celebrity and fashion photographs for magazines like Vanity Fair, is now entering the automotive arena to kick off the ad campaign for the 2017 Lincoln Continental.

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The new ads come with the tagline “That’s Continental” and are based around a road trip theme with cinematic-style photos. The shots are inspired by childhood road trips that Leibovitz took with her father. (more…)

Forget Leather and Wood; Automakers Struggling to Redefine Luxury

Focus shifts to the “total customer experience.”

by on Jul.21, 2016

Lincoln will increase its suite of customers services with the launch of the new Continental.

Leather, wood, a big engine and lots of chrome. Those have been the traditional signatures of a luxury car. But what happens when you can add those same features to an entry-level sedan? That’s a question high-line brands have been struggling to deal with as they face increasing competition from more mainstream manufacturers.

That new reality is forcing luxury marques to shift focus a bit. You’ll still find massaging leather seats on a Mercedes-Benz S-Class, open-pore wood on a BMW 7-Series, and a choice of high-performance engines for your next Audi. But you’re likely also to find a variety of new features and services designed, among other things, to simplify and speed up the car buying and service processes.

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What a Luxury!

“Because so many things that used to be considered luxury are now available across the line, the only way to differentiate yourself as a luxury manufacturer is to make the total ownership experience painless and seamless,” said Joe Phillippi, senior analyst with AutoTrends Consulting.

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All New Lincolns to Get Standard Pickup and Delivery

New service to debut with launch of 2017 Lincoln Continental.

by on Jun.29, 2016

Lincoln will launch the new program with the Continental, then add it to other models.

Ford’s Lincoln brand has been looking for a mix of products and services that can help it to stand out in a crowded field of luxury competitors, and the latest move will make it the first automaker to offer standard pickup and delivery service on all of its 2017 models, from the little MKC crossover to the new Continental sedan coming later this year.

A handful of automakers have added free pickup and delivery for vehicles going in for service, but that’s often done at the local dealer’s discretion, or may only apply to specific models – usually at the upper end of a manufacturer’s price spectrum.

What a Luxury!

“Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences,” said Andrew Frick, Lincoln North American director of sales and service. “This kind of Quiet Luxury provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item — their time.”

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New Lincoln Continental to Start at $45,485

But fully loaded, the MSRP nudges up and over $80,000.

by on Apr.14, 2016

Lincoln opted for a version of ever-popular white to debut the production Lincoln Continental.

Set to finally roll into showrooms a little later this year, Lincoln will offer the new Continental sedan at a starting price of $45,485 – including delivery fees — undercutting most of its key rivals by as much as $10,000.

First unveiled in concept form at the 2015 New York International Auto Show, the 2017 Lincoln Continental will mark the return of one of the most storied nameplates in the brand’s history. It is also set to become one of the most important offerings in the long-struggling Lincoln’s ongoing turnaround efforts.

Priced Right: It's Free!

Rather than targeting top-line models like the Mercedes-Benz S-Class or BMW 7-Series, however, Lincoln is targeting the slightly lower, if still exclusive, mid-premium range that includes the E-Class and 5-Series, as well as the Lexus GS and Audi A6.

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