Detroit Bureau on Twitter

Posts Tagged ‘lincoln news’

He’s Baaaaccckkk!!

Actor McConaughey stars in new set of Lincoln ads.

by on Aug.20, 2015

Lincoln is hoping a second round of ads featuring actor Matthew McConaughey will boost sales for the new MKX crossover.

Lincoln is rolling out its newly redesigned 2016 MKX midsize crossover with a new series of ads featuring Matthew McConaughey once again.

The luxury automaker partnered with the Oscar-winning actor for a series of ads that began last fall and generated a lot of buzz. That attention included a variety of mocking parodies, including one by Jim Carrey, that weren’t flattering.

Subscribe for Free!

However, if the axiom all news is good news ever applied, it was in this case as Lincoln sales jumped 25% in the month after the much-maligned campaign. (more…)

Spy Shots: 2017 Lincoln Continental

A little less the Bentley clone?

by on Jul.21, 2015

Not quite the Bentley we saw when the Lincoln Continental Concept debuted in NY.

Lincoln’s reentry into the premium luxury sedan market begins early next year when Ford Motor Co. takes the wraps – make that the jigsaw camouflage - off of the production version of the 2017 Continental.

While we’ll have to wait to see the final sheet metal, our spies captured some first images of this road-going prototype undergoing testing. One of the biggest questions has been whether the final version will be so nearly as much Bentley-esque as the concept version that made its surprise debut at the New York Auto Show in April.

Product News!

But from what we can see through the camo, you can spot some major differences between the 2017 Lincoln Continental and the Bentley Flying Spur. So, maybe the U.S. maker will have cut some of its stamping dies, after all.

Compared to the Concept Continental, we see rear fenders that are higher, rear quarter windows that have sharper angles, a front end that is more blunt, headlights that are horizontal and rectangular, and a belt line offering less slope at the rear.

(more…)

Ford Will Build New Lincoln Continental Alongside Mustang, Fusion

Flagship sedan set to debut in 2016.

by on Jul.16, 2015

Ford CEO Mark Fields with the Lincoln Continental Concept during its NY Auto Show debut.

Ford Motor Co. has revealed plans to produce its new luxury flagship, the Lincoln Continental, at the Flat Rock Assembly Plant where it will roll down the line alongside the Ford Mustang and Fusion models.

The Continental will be the most significant effort in years by Ford to revive the fortunes of its long-struggling Lincoln brand. Ostensibly a replacement for the outgoing MKS sedan, it will move Lincoln up-market, in line with rival Cadillac’s new CT6 flagship sedan.

Your Global News Source!

The Flat Rock plant is one of the maker’s most important U.S. assembly plants, and also one of its most flexible, capable of producing both front-wheel-drive models like the Fusion, as well as the rear-drive Mustang. Lincoln has not yet disclosed specific details about the Continental drivetrain but it is expected to offer an all-wheel-drive version, in keeping with trends in the premium luxury market.

(more…)

First Drive: 2015 Lincoln Navigator

Legacy SUV needs a technology upgrade.

by on Jun.16, 2015

The 2015 Lincoln Navigator is fighting for attention in an increasingly crowded luxury SUV market segment.

The Lincoln Navigator has been around so long that one might think it was named by Abe Lincoln. However, the nearly abolished full-size luxury SUV soldiers on until its replacement arrives some time next year.

Navigator was slated to get the ax during former Ford CEO Alan Mulally’s push to get streamline Ford Motor’s product line-up. It was the effort that dismantled Mercury entirely and the Navigator was on the chopping block until Ford officials realized that Cadillac and other luxury marques were going to have a full-size luxury SUV available.

News You Can Trust!

However, as much as Navigator is showing its age, it’s still remarkably appealing. The current version got an exterior makeover for 2015 that is clearly an evolution, among other things adopting the split-wing grille that debuted on the latest version of the Lincoln MKZ. (more…)

Lincoln MKS Getting Axed in 2016

Continental expected to replace slow-selling model.

by on Jun.12, 2015

The Lincoln Continental is expected to be the replacement for MKS, which will cease production as a 2016 model.

The announcement that the 2016 model will be the last for the MKS is fueling the fire that the brand is getting a new flagship model: the Continental, which made its debut at the New York International Auto Show this spring.

While chronicled by TheDetroitBureau a few months ago, Ford executives made the demise of the MKS official yesterday during an event promoting the addition of Ford Explorer production to the automaker’s plant in Chicago.

Your Source for Auto News!

“Chicago Assembly Plant is vital to our global manufacturing footprint and will continue to manufacture the Ford Taurus, Ford Explorer and Police Interceptor vehicles even after we phase out production of the MKS in 2016,” Ford said in a statement. “We will continue to match production to demand.” (more…)

Lincoln Continental May Push Brand to Give up MK Names

Response to MKS replacement has officials reconsidering monikers.

by on Apr.22, 2015

The Lincoln Continental will return in production form and may be ushering in a return to conventional names for the brand's other vehicles.

When Lincoln rolled out the new Continental recently it not only suggested that Ford was serious about investing in the brand, but also the fact that they called it “Continental” suggested that the luxury brand may be reconsidering its MK nomenclature.

Joe Hinrichs, Ford’s president of The Americas, threw gasoline on the fire of speculation when he told a crowd that the company was happy with the response it got to the name.

Keeping You Up-to-Date!

“Without divulging the future,” Hinrichs said, according to Automotive News, “we’re very excited about the Continental name and the attention it’s gotten.” (more…)

Cadillac and Lincoln Set to Go Head-to-Head in NY with New Flagships

But the real challenge comes from European, Japanese luxury brands.

by on Mar.30, 2015

Lincoln digs into its history to come up with an all-new Continental flagship concept sedan.

It’s been a busy year for luxury automakers who have unleashed a flood of new products at shows around the world in recent months. And the season will wrap up with the unveiling of such new models as the popular Lexus RX crossover, as well as the $205,000 Range Rover SVAutobiography at the New York Auto Show this week.

But two of Detroit’s two luxury brands are likely to capture much of the spotlight in the Big Apple as they roll out new flagship sedans that Cadillac and Lincoln hope will begin the process of rebuilding their once-lofty rolls in the high-line automotive market.

Auto Show News!

Ford Motor Co.’s Lincoln brand has been giving a select group of journalists a sneak peek at the new Continental sedan ahead of the NY Auto Show’s two-day media event. Cadillac has been only a wee bit more secretive about its own new flagship, dubbed the CT6.

(more…)

Born Again: Lincoln Continental to Make NY Auto Show Return

Concept model to return in production form “sometime in the 2016 calendar-year.”

by on Mar.30, 2015

What you see with the Lincoln Continental Concept is largely what you'll get with the production model.

The Lincoln Continental, once one of the most elegant and widely respected vehicles in the U.S. luxury market, is making its return. And the concept version set to make its first public appearance at the New York International Auto Show will return in production form next year, a senior Lincoln executive has advised TheDetroitBureau.com.

The show car version not only will introduce such luxury features as “laser-assist” high beams, but also will reveal what company officials are calling “the new face of Lincoln.”

A Luxury You Can Afford!

“The concept is a pretty strong hint of what the production vehicle will look like,” Lincoln President Kumar Galhotra said during a Sunday night interview. The road-ready version, he added, will reach U.S. showrooms “sometime in the 2016 calendar-year.”

(more…)

Lincoln Changes MKX New Car Smell for China

Brand caters to cultural preferences with new entry.

by on Jan.13, 2015

The new car smell that Americans love so much, isn't well liked by the Chinese, which caused Lincoln some problems with the new MKX.

While the development of a new vehicle is a team effort, but at some point every bit of a car eventually falls into the hands of engineers.

“We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” said Kumar Galhotra, president of Lincoln, during the unveiling of the MKX at the North American International Auto Show. “The all-new Lincoln MKX reflects that focus.”

Subscribe for Free!

In the case of the new MKX, engineers were faced with an unusual problem: interior odors. (more…)

Lincoln Looks to Build Momentum with Redesigned MKX

Maker moves redesigned crossover up-market.

by on Jan.13, 2015

The new Lincoln MKX will be offered in standard trim or with the choice of two optional Black Label "themes" this year.

Looking to carve out a niche in the crowded crossover market, Lincoln has unveiled an all-new version of its midsize MKX at the North American International Auto Show, adding new engine choices, improved technologies and its new Black Label personalization program.

The debut of the 2016 MKX comes at a critical time for Lincoln which has just begun to see some daylight after years of declining sales and market share in its home market. And with its recent launch in China, the maker is now ramping up plans to expand its narrow product line-up.

Auto Show Insight!

“We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” said Kumar Galhotra, the new president of Lincoln. “The all-new Lincoln MKX reflects that focus.”

(more…)