That easy-going twang Americans have heard telling us that beef is what’s for dinner is now hitting the road with Lincoln. Actor Matthew McConaughey inked a multi-year deal to lead a new ad campaign for the struggling luxury brand.
The Texas-born actor known for his good looks and physique leads a new style of advertising for Ford’s luxury unit that focuses on his folksy storytelling style about Lincoln’s attributes. The first set of ads features the new 2015 Lincoln MKC small crossover.
“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” said McConaughey in a statement. (more…)