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Posts Tagged ‘lincoln news’

Lincoln Losing Letter-Based Labels, Going Back to Names

Experience in China sealed the deal as customers couldn't pronounce letters.

by on Nov.30, 2017

Lincoln's Kumar Galhotra says the brand will be returning to using names for its cars rather than letters.

Lincoln is getting rid of the often confusing letter-based nomenclature that it has used for the past several years.

Kumar Galhotra, president of the Lincoln Motor Car Co., said during the Lincoln press conference at the Los Angeles Auto Show that the names such as MKX are going away. In the future Lincoln vehicles will have names that suggest travel and serve to underscore Lincoln’s commitment to making every customer’s journey of any kind more “effortless,” he said.

Auto Show News!

The theme already fits with names such as Navigator and Continental that Lincoln has used over the years. The name Nautilus, which will be used for the vehicle replacing the Lincoln MKX fits because its Latin root means sailor or seafarer. (more…)

Lincoln Brings New Nautilus SUV to the Surface

Luxury brand unveils new mid-size SUV in Los Angeles.

by on Nov.29, 2017

The 2019 Lincoln Nautilus gives Ford's luxury brand a mid-sized SUV it can compete with.

The next new vehicle from the Lincoln brand will be a mid-sized sport utility vehicle, the 2019 Lincoln Nautilus, which will reach showrooms next summer featuring the latest in driver-assistance technology as well as a new design.

With the introduction of Nautilus, Lincoln will round out a fresh and strong lineup of utility vehicles that meet the demands of affluent customers in both North America and Asia, noted Lincoln President Kumar Galhotra during a preview at the new Dream Hotel in Hollywood during the run up to the opening of the annual Los Angeles Auto Show.

Auto Show News!

“We’re excited to add Nautilus to our Lincoln family of luxury SUVs, along with a new name that better reflects the ideas and attitudes of our clients” said Galhotra, who noted the current version of a mid-sized SUV from Lincoln, the MKX, is on track to post its best sales since the pre-recession year of 2007.   (more…)

Lincoln Refreshes, Upgrades MKC for 2019

Targeting one of the luxury market’s fastest-growing segments.

by on Nov.21, 2017

The 2019 Lincoln MKC gets a major refresh to ensure it's keeping up with the competition in the quickly growing segment.

Long-struggling Lincoln is betting big on the crossover market, hoping to rebuild its once-lofty image with a wave of new and updated crossovers and more traditional SUVs. Following the rebirth of its biggest ute, the Navigator, Ford Motor Co.’s luxury brand is giving a significant refresh to its smallest model, the MKC.

Product News!

Set to roll into showrooms next summer, the 2019 Lincoln MKC picks up on some of the brand’s latest design cues – starting with a Continental-style grille – while adding a number of more upscale details and an array of the latest in safety and convenience technologies.

“We recognize it takes a lot to attract a buyer from other luxury competitors, but the Lincoln MKC has that kind of appeal,” said Kumar Galhotra, president of the Lincoln Motor Co. “We believe that the new MKC will capture even more luxury clients.” (more…)

Lincoln Considering Option of Electrifying Entire Line-up

Detroit luxury brand’s battery plans “evolving.”

by on Sep.08, 2017

The new Navigator is expected to get a hybrid drive system it will share with the Ford F-150.

Lincoln is looking at the possibility of joining an expanding list of automotive brands that will offer some form of electrification on all of their vehicles.

With tough new emissions and mileages standards going into effect in all of the world’s major markets, automakers are struggling to find ways to improve the efficiency of their vehicles, and that’s expected to lead to more and more hybrids, plug-ins and pure battery-electric vehicles over the coming decade. Volvo and Jaguar Land Rover, two high-line brands once owned by Ford have said they are preparing to offer some form of battery-based drive on all models, whether as standard as optional fair, and others are moving in that direction.

Electrifying News!

Among them: Ford’s only remaining luxury brand, Lincoln. A report by the Reuters news service Thursday indicated the once-powerful marque will also offer some form of battery power on 100% of its models by 2022, though two sources have told TheDetroitBureau.com that this strategy has not yet been locked in place.

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New Genesis G90 Tops Vehicle Satisfaction Awards

Lincoln nabs brand lead away from Tesla.

by on Jul.07, 2017

The Genesis G90 was ranked the most satisfying vehicle by owners in a recent AutoPacific Inc. survey.

The G90, the flagship sedan for new Korean luxury brand Genesis, was ranked the “most satisfying vehicle” on the market in a new survey of U.S. automobile owners.

Barely a year old, the Genesis brand itself came in third in the 2017 Vehicle Satisfaction Awards, the annual study conducted by consulting firm AutoPacific Inc. and Detroit-based Lincoln took the top spot among all brands in the VSA, toppling last year’s winner Tesla.

Product News!

Unlike studies that focus on quality – what is known as a things-gone-wrong study – the VSA attempts to “look at the big picture, which includes owners’ experiences with their vehicle’s quality and safety, but also goes deeper into the heart of the ownership experience,” said AutoPacific President George Peterson. (more…)

Three Large Sedans Earn Top Crash Ratings – But Tesla Model S Falls Short

Small overlap test still a challenge for some manufacturers.

by on Jul.06, 2017

Tesla aces most tests but fell short in the small overlap crash - and the Model S had "poor" headlights.

The Tesla Model S was one of three large sedans to fall short in the latest round of crash tests by the Insurance Institute for Highway Safety.

The trade group also reports that three other large models fared extremely well during a series of tests for crash worthiness, earning the coveted IIHS Top Safety Pick+ ratings.

Safety News!

The poor performance by the Tesla Model S came amidst a series of problems for the electric vehicle maker, and at a time when CEO Elon Musk had hoped to focus on the upcoming launch of the maker’s first mainstream model, the Model 3. Production and sales are set to begin on Friday.

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Ford Shaking Up Almost Entire Senior Management Team

Changes meant to "unleash innovation" and address "underperforming parts of the business."

by on May.22, 2017

Prior to joining Ford, Jim Hackett was Steelcase CEO and served as Interim U-Michigan Athletic Director.

Scrambling to turn around declining sales and earnings and to address broad shareholder concerns, Ford Motor Co. says it will replace CEO Mark Fields while reassigning a number of other senior managers.

The decision to oust the 56-year-old Fields, architect of a broad push into new mobility services, and replace him with former Steelcase CEO Jim Hackett comes just a week after Ford announced plans to eliminate 1,400 salaried jobs in North America and Asia, part of a broader $3 billion cost cutting program.

Breaking News!

Ford Chairman Bill Ford Jr. downplayed any sense of management turmoil in a statement confirming the news reports that had begun to appear late Sunday night, declaring, “We’re moving from a position of strength to transform Ford for the future.” (more…)

Gearing Up: Driving Ford’s New 10-Speed Automatic

Better mileage and a smoother ride.

by on Apr.25, 2017

The 2018 Lincoln Navigator will share the 10-speed automatic that debuted in the '17 Ford F-150.

When the complete makeover of the Lincoln Navigator comes to market later this year it will feature, among other things, Ford’s new 10-speed automatic transmission.

Automakers are on a binge, adding more gears in an effort to drive up fuel economy. But the approach hasn’t been without its drawbacks, consumers frequently complaining about issues like drivability. That’s the sort of headache buyers of a vehicle like the Navigator won’t readily tolerate.

Product News!

To get a sense of how the new transmission performs, TheDetroitBureau.com has been clocking time in the Ford F-150, the first of the maker’s vehicles to get the first mass-market 10-speed gearbox.

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Lynk & Co. Makes Shanghai Debut – Sound Familiar?

New brand could be U.S. bound - with major innovations in sales, warranty, connectivity.

by on Apr.19, 2017

The Lynk & Co. 03 Concept sedan makes its debut at the Shanghai Motor Show.

Lynk & Co. Not exactly a household name – unless you sound it out phoenetically, and it suddenly sounds like a familiar Detroit luxury brand.

For now, it’s the new, mid-range marque that Szechuan-based Geely is slotting in under its Volvo Brand. And, yes, much of what Lynk & Co. will be bringing to market have been directly designed and engineered by, or at least with the help of, Geely’s Swedish subsidiary.

Global News!

For the moment, the new brand is focusing on the booming Chinese market, but watch this space. The new models being introduced at the Shanghai Motor Show this week just might wind up rolling into the U.S. market in the not-too-distant future. In fact, we could see the Lynk & Co. 01 SUV here as early as 2019 – though, so far, Chinese automakers have failed to meet self-targeted deadlines for entering the U.S. market.

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Lincoln Launches Chauffeur Service

“Quiet luxury” brand rolling series of pilot programs.

by on Apr.17, 2017

With the 2018 Lincoln Navigator, the big ute gets its first full makeover in a decade.

Hoping to create a distinctive identity for itself, Ford’s Lincoln Motor Co. is launching a series of pilot programs designed to emphasize the brand’s “quiet luxury” motto.

That includes both a new home sales and delivery process, as well as a chauffeur service that lets a Lincoln owner order up a driver via the marque’s smartphone app. Debuting in Miami, the new service provides a driver who can run errands or chauffeur owners who might otherwise have to call up a taxi or Uber ride.

Leave the Driving to Us!

The service “allows people to be picked up in their own Lincoln vehicle, rather than one they’re not familiar with,” said Andrew Frick, the brand’s director of sales and service. Owners also can request a specific driver if that person is available, he noted.

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