A few year’s back Lincoln spokesman Matthew McConaughey once suggested people needed to “find your frequency.” Well, actor and luxury brand are back with a new round of television ads for the MKX hoping to accomplish just that.
The first set of ads focused on McConaughey musing on a variety of topics while behind the wheel of the MKZ and MKC. The commercials attracted plenty of attention, much of it negative. The spots were parodied and the participants pilloried.
Now with a new luxury CUV, McConaughey is back with a new premise for the three new ads as well as a new director: Gus Van Sant, who is known for top films like Good Will Hunting and Milk. (more…)