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Posts Tagged ‘lincoln news’

Lincoln Changes MKX New Car Smell for China

Brand caters to cultural preferences with new entry.

by on Jan.13, 2015

The new car smell that Americans love so much, isn't well liked by the Chinese, which caused Lincoln some problems with the new MKX.

While the development of a new vehicle is a team effort, but at some point every bit of a car eventually falls into the hands of engineers.

“We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” said Kumar Galhotra, president of Lincoln, during the unveiling of the MKX at the North American International Auto Show. “The all-new Lincoln MKX reflects that focus.”

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In the case of the new MKX, engineers were faced with an unusual problem: interior odors. (more…)

Lincoln Looks to Build Momentum with Redesigned MKX

Maker moves redesigned crossover up-market.

by on Jan.13, 2015

The new Lincoln MKX will be offered in standard trim or with the choice of two optional Black Label "themes" this year.

Looking to carve out a niche in the crowded crossover market, Lincoln has unveiled an all-new version of its midsize MKX at the North American International Auto Show, adding new engine choices, improved technologies and its new Black Label personalization program.

The debut of the 2016 MKX comes at a critical time for Lincoln which has just begun to see some daylight after years of declining sales and market share in its home market. And with its recent launch in China, the maker is now ramping up plans to expand its narrow product line-up.

Auto Show Insight!

“We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” said Kumar Galhotra, the new president of Lincoln. “The all-new Lincoln MKX reflects that focus.”

(more…)

McConaughey Makes Return for Lincoln

Ad campaign generated parodies – and strong sales.

by on Dec.29, 2014

Academy Award winner Matthew McConaughey will have a big presence for Lincoln – again.

He’s been the target of parodies from the likes of Jim Carrey and Ellen DeGeneres, but the folks at Lincoln apparently like what they’ve seen from actor Matthew McConaughey because they’re bringing him back for a sequel.

The Academy Award-winning actor will start pitching the upscale maker’s MKZ model later this week, part of Lincoln’s  effort to regain some momentum after years as a second-tier player in the otherwise booming U.S. luxury market.

A Real Performer!

The first round of ads, which focused on the new Lincoln MKC, might have generated a fair share of parody, but they also drew people into the maker’s showrooms, said the maker’s marketing manager Andrew Frick. (more…)

Lincoln Sounding Off with New Revel Audio System

Top-line system will make its debut on next-generation MKX sport-ute.

by on Dec.04, 2014

Lincoln made another move to continue attracting luxury buyers by signing a 10-year deal with Revel to supply the brand's sound systems.

Audiophiles may want to trade in their living room couch for a seat in one of Lincoln’s new MKX sport-utility vehicles. Or so the Detroit luxury maker is hoping as it signs an exclusive, 10-year deal with audio system manufacturer Revel.

The top-line brand within the Harman International family is developing a series of customized sound systems for Lincoln, starting with the debut of the next-gen MKX next year. The partnership is part of an evolving effort by Ford Motor Co.’s luxury brand to upgrade its products – and its image – among high-line consumers.

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“We waited 20 years to find the right automaker” to partner with, said Phil Eyler, senior vice president and general manager of Harman’s car audio operations, during a background session at Detroit’s Orchestra Hall, a facility considered to have some of the best acoustics in the U.S. (more…)

Lincoln Counting on New Black Label to Draw New Buyers

Exclusive interiors, upscale “experience” targeting elite motorists.

by on Nov.17, 2014

Lincoln's new Black Label Series kicks off with the MKC as well as the MKZ for 2015.

Ford Motor Co.’s Lincoln brand is trying a new approach to attract the sort of upscale opinion leaders that can help put the struggling luxury marque back on track.

The new Lincoln Black Label “experience” is designed to offer potential buyers a blend of exclusive vehicle interiors and a more personalized ownership experience that will include access to exclusive restaurants, unlimited car washes and an annual vehicle detailing.

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The launch of the brand-within-a-brand comes as Lincoln makes its first serious push to go global, with the first of its new dealerships opening in China this month. Black Label will debut in the U.S. on two of Lincoln’s newest models, the MKC compact crossover and the MKZ sedan, noted Group Marketing Manager Andrew Frick, adding that “Black Label will be (added) on every new Lincoln that comes out over the next few years.” (more…)

Lincoln Getting $5 Billion Infusion to Resurrect Brand

CEO Fields staunchly supporting brand’s renaissance.

by on Oct.28, 2014

Lincoln is hoping a new series of ads featuring actor Matthew McConaughey will raise the company's profile and boost sales.

Ford’s leaders are doubling down on their investment in the Lincoln brand in hopes of coming up with a winning hand as other luxury brands, such as Mercedes-Benz, BMW and even Cadillac, have stronger followings than long-suffering Lincoln.

However, it has been difficult to know what that meant, in terms of dollars, until now. In September, Ford executives suggested the plan called for a $2.5 billion cash infusion into the brand; however, Ford CFO Bob Shanks said last week that the figure was low because it excludes engineering and some sales-related expenses.

Your Automotive Source!

Some experts put the number closer to $5 billion. (more…)

Lincoln Sticks with Old Name for (Almost) New Truck

Major update in the works – but not for now.

by on Sep.22, 2014

The most visually obvious change to the 2015 Navigator is the use of the new Lincoln grille.

Already confirming plans for four new vehicles by 2016, Ford Motor Co. has a number of additional new products in the pipeline for the years that follow, including a sporty coupe that will share the same platform as its new-for-2015 Ford Mustang.

There’s also a new version of its long-in-the-tooth Lincoln Navigator in the works – though, for now, buyers who want the full-size luxury SUV will have to settle for a largely warmed-over version of the big truck.

Stay on the Fast Track!

At least they won’t have to try to figure out a new nomenclature. While everything else in the Lincoln line-up has adopted a name starting with MK, the Navigator will remain the Navigator going forward.

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Lincoln Adds Sizzle with New Pitchman: Matthew McConaughey

Texan gets multi-year deal to extol virtues of luxury brand.

by on Aug.21, 2014

Lincoln is hoping a new series of ads featuring actor Matthew McConaughey will raise the company's profile and boost sales.

That easy-going twang Americans have heard telling us that beef is what’s for dinner is now hitting the road with Lincoln. Actor Matthew McConaughey inked a multi-year deal to lead a new ad campaign for the struggling luxury brand.

The Texas-born actor known for his good looks and physique leads a new style of advertising for Ford’s luxury unit that focuses on his folksy storytelling style about Lincoln’s attributes. The first set of ads features the new 2015 Lincoln MKC small crossover.

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“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” said McConaughey in a statement. (more…)

Buttons, Dials and Paddles – This Isn’t Your Father’s Old Transmission

New tech improves performance, mileage, user operation.

by on Aug.11, 2014

The new Lincoln MKC opts for a pushbutton transmission rather than a conventional shift lever.

Button, button, who’s got the button?

Slip inside Lincoln’s new MKC and you may be in for a surprise when you fire it up and reach to put the 2015 crossover into gear. That’s because the traditional shift lever is gone, replaced by a set of buttons on the instrument panel.

The new Chrysler 200 sedan, as well as the maker’s big Ram 1500 pickup, adopts a rotary dial to shift gears. Jaguar uses a similar system on its XF sedan, though here the knob rises out of the center console when the driver presses the start button while an indicator light pulses like a heartbeat.

Insight!

A growing number of new models, from the new Mini Hardtop to the Porsche Panamera Turbo, have adopted paddle shifters akin to what you’ll find in a Formula One race car, meanwhile. Mercedes-Benz and BMW, meanwhile, have downsized the steering wheel-mounted shift levers, while Maserati and Alfa Romeo’s center console shifters are little bigger than the joysticks you’ll find on videogame controllers.

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Ford’s Fields Makes Mark with New Appointments

CEO replaces Farley as head of Lincoln.

by on Jul.22, 2014

Kumar Galhotra is succeeding Jim Farley as President of Lincoln. Farley remains in charge of Ford's global marketing efforts.

Less than a month after taking over as Ford Motor Co.’s CEO, Mark Fields is making his first tweak to the company’s leadership team by replacing Jim Farley as the head of Lincoln with Kumar Galhotra, who had been vice president of engineering. The pair will report to Fields and the change is effective Sept. 1.

Farley, who came to Ford from Toyota with a reputation as a brilliant marketer and will remain in charge of global marketing, was charged with creating a new approach to customers for the company’s struggling luxury unit.

We're a Luxury You Can Afford!

However, as Lincoln rebuilds and expands it’s only natural that the brand has a dedicated leader, Ford officials said. (more…)