Two of the year’s most important auto shows are coming up next week in Los Angeles and Tokyo – but Lincoln is getting a jump on them both with a special preview of its own in New York City later today.
There’s good reason for it to be anxious. Ford Motor Co. is struggling to rebuild its luxury division and doesn’t want to get lost in the auto show shuffle – especially when it comes to debuting the new 2015 Lincoln MKC which will be entering one of the high-line market’s fastest-growing product segments.
Annual sales of compact luxury crossovers have grown by 200% since 2009, according to industry figures – demand rising 25% so far this year.
The production version of the MKC may strike a note of déjà vu for showgoers who got a first look at a concept version that debuted at the Detroit Auto Show last January. The production model will be toned down a bit, particularly when it comes to the over-the-top interior of the earlier show car, but it is nonetheless an aggressive design meant to press forward with the new Lincoln look first brought to market for 2013 in the form of the redesigned MKZ sedan.