Detroit Bureau on Twitter

Posts Tagged ‘lincoln news’

Cadillac and Lincoln Set to Go Head-to-Head in NY with New Flagships

But the real challenge comes from European, Japanese luxury brands.

by on Mar.30, 2015

Lincoln digs into its history to come up with an all-new Continental flagship concept sedan.

It’s been a busy year for luxury automakers who have unleashed a flood of new products at shows around the world in recent months. And the season will wrap up with the unveiling of such new models as the popular Lexus RX crossover, as well as the $205,000 Range Rover SVAutobiography at the New York Auto Show this week.

But two of Detroit’s two luxury brands are likely to capture much of the spotlight in the Big Apple as they roll out new flagship sedans that Cadillac and Lincoln hope will begin the process of rebuilding their once-lofty rolls in the high-line automotive market.

Auto Show News!

Ford Motor Co.’s Lincoln brand has been giving a select group of journalists a sneak peek at the new Continental sedan ahead of the NY Auto Show’s two-day media event. Cadillac has been only a wee bit more secretive about its own new flagship, dubbed the CT6.

(more…)

Born Again: Lincoln Continental to Make NY Auto Show Return

Concept model to return in production form “sometime in the 2016 calendar-year.”

by on Mar.30, 2015

What you see with the Lincoln Continental Concept is largely what you'll get with the production model.

The Lincoln Continental, once one of the most elegant and widely respected vehicles in the U.S. luxury market, is making its return. And the concept version set to make its first public appearance at the New York International Auto Show will return in production form next year, a senior Lincoln executive has advised TheDetroitBureau.com.

The show car version not only will introduce such luxury features as “laser-assist” high beams, but also will reveal what company officials are calling “the new face of Lincoln.”

A Luxury You Can Afford!

“The concept is a pretty strong hint of what the production vehicle will look like,” Lincoln President Kumar Galhotra said during a Sunday night interview. The road-ready version, he added, will reach U.S. showrooms “sometime in the 2016 calendar-year.”

(more…)

Lincoln Changes MKX New Car Smell for China

Brand caters to cultural preferences with new entry.

by on Jan.13, 2015

The new car smell that Americans love so much, isn't well liked by the Chinese, which caused Lincoln some problems with the new MKX.

While the development of a new vehicle is a team effort, but at some point every bit of a car eventually falls into the hands of engineers.

“We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” said Kumar Galhotra, president of Lincoln, during the unveiling of the MKX at the North American International Auto Show. “The all-new Lincoln MKX reflects that focus.”

Subscribe for Free!

In the case of the new MKX, engineers were faced with an unusual problem: interior odors. (more…)

Lincoln Looks to Build Momentum with Redesigned MKX

Maker moves redesigned crossover up-market.

by on Jan.13, 2015

The new Lincoln MKX will be offered in standard trim or with the choice of two optional Black Label "themes" this year.

Looking to carve out a niche in the crowded crossover market, Lincoln has unveiled an all-new version of its midsize MKX at the North American International Auto Show, adding new engine choices, improved technologies and its new Black Label personalization program.

The debut of the 2016 MKX comes at a critical time for Lincoln which has just begun to see some daylight after years of declining sales and market share in its home market. And with its recent launch in China, the maker is now ramping up plans to expand its narrow product line-up.

Auto Show Insight!

“We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” said Kumar Galhotra, the new president of Lincoln. “The all-new Lincoln MKX reflects that focus.”

(more…)

McConaughey Makes Return for Lincoln

Ad campaign generated parodies – and strong sales.

by on Dec.29, 2014

Academy Award winner Matthew McConaughey will have a big presence for Lincoln – again.

He’s been the target of parodies from the likes of Jim Carrey and Ellen DeGeneres, but the folks at Lincoln apparently like what they’ve seen from actor Matthew McConaughey because they’re bringing him back for a sequel.

The Academy Award-winning actor will start pitching the upscale maker’s MKZ model later this week, part of Lincoln’s  effort to regain some momentum after years as a second-tier player in the otherwise booming U.S. luxury market.

A Real Performer!

The first round of ads, which focused on the new Lincoln MKC, might have generated a fair share of parody, but they also drew people into the maker’s showrooms, said the maker’s marketing manager Andrew Frick. (more…)

Lincoln Sounding Off with New Revel Audio System

Top-line system will make its debut on next-generation MKX sport-ute.

by on Dec.04, 2014

Lincoln made another move to continue attracting luxury buyers by signing a 10-year deal with Revel to supply the brand's sound systems.

Audiophiles may want to trade in their living room couch for a seat in one of Lincoln’s new MKX sport-utility vehicles. Or so the Detroit luxury maker is hoping as it signs an exclusive, 10-year deal with audio system manufacturer Revel.

The top-line brand within the Harman International family is developing a series of customized sound systems for Lincoln, starting with the debut of the next-gen MKX next year. The partnership is part of an evolving effort by Ford Motor Co.’s luxury brand to upgrade its products – and its image – among high-line consumers.

Subscribe for Free!

“We waited 20 years to find the right automaker” to partner with, said Phil Eyler, senior vice president and general manager of Harman’s car audio operations, during a background session at Detroit’s Orchestra Hall, a facility considered to have some of the best acoustics in the U.S. (more…)

Lincoln Counting on New Black Label to Draw New Buyers

Exclusive interiors, upscale “experience” targeting elite motorists.

by on Nov.17, 2014

Lincoln's new Black Label Series kicks off with the MKC as well as the MKZ for 2015.

Ford Motor Co.’s Lincoln brand is trying a new approach to attract the sort of upscale opinion leaders that can help put the struggling luxury marque back on track.

The new Lincoln Black Label “experience” is designed to offer potential buyers a blend of exclusive vehicle interiors and a more personalized ownership experience that will include access to exclusive restaurants, unlimited car washes and an annual vehicle detailing.

Your Automotive Source!

The launch of the brand-within-a-brand comes as Lincoln makes its first serious push to go global, with the first of its new dealerships opening in China this month. Black Label will debut in the U.S. on two of Lincoln’s newest models, the MKC compact crossover and the MKZ sedan, noted Group Marketing Manager Andrew Frick, adding that “Black Label will be (added) on every new Lincoln that comes out over the next few years.” (more…)

Lincoln Getting $5 Billion Infusion to Resurrect Brand

CEO Fields staunchly supporting brand’s renaissance.

by on Oct.28, 2014

Lincoln is hoping a new series of ads featuring actor Matthew McConaughey will raise the company's profile and boost sales.

Ford’s leaders are doubling down on their investment in the Lincoln brand in hopes of coming up with a winning hand as other luxury brands, such as Mercedes-Benz, BMW and even Cadillac, have stronger followings than long-suffering Lincoln.

However, it has been difficult to know what that meant, in terms of dollars, until now. In September, Ford executives suggested the plan called for a $2.5 billion cash infusion into the brand; however, Ford CFO Bob Shanks said last week that the figure was low because it excludes engineering and some sales-related expenses.

Your Automotive Source!

Some experts put the number closer to $5 billion. (more…)

Lincoln Sticks with Old Name for (Almost) New Truck

Major update in the works – but not for now.

by on Sep.22, 2014

The most visually obvious change to the 2015 Navigator is the use of the new Lincoln grille.

Already confirming plans for four new vehicles by 2016, Ford Motor Co. has a number of additional new products in the pipeline for the years that follow, including a sporty coupe that will share the same platform as its new-for-2015 Ford Mustang.

There’s also a new version of its long-in-the-tooth Lincoln Navigator in the works – though, for now, buyers who want the full-size luxury SUV will have to settle for a largely warmed-over version of the big truck.

Stay on the Fast Track!

At least they won’t have to try to figure out a new nomenclature. While everything else in the Lincoln line-up has adopted a name starting with MK, the Navigator will remain the Navigator going forward.

(more…)

Lincoln Adds Sizzle with New Pitchman: Matthew McConaughey

Texan gets multi-year deal to extol virtues of luxury brand.

by on Aug.21, 2014

Lincoln is hoping a new series of ads featuring actor Matthew McConaughey will raise the company's profile and boost sales.

That easy-going twang Americans have heard telling us that beef is what’s for dinner is now hitting the road with Lincoln. Actor Matthew McConaughey inked a multi-year deal to lead a new ad campaign for the struggling luxury brand.

The Texas-born actor known for his good looks and physique leads a new style of advertising for Ford’s luxury unit that focuses on his folksy storytelling style about Lincoln’s attributes. The first set of ads features the new 2015 Lincoln MKC small crossover.

Subscribe for Free!

“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” said McConaughey in a statement. (more…)