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Posts Tagged ‘lincoln news’

Gearing Up: Driving Ford’s New 10-Speed Automatic

Better mileage and a smoother ride.

by on Apr.25, 2017

The 2018 Lincoln Navigator will share the 10-speed automatic that debuted in the '17 Ford F-150.

When the complete makeover of the Lincoln Navigator comes to market later this year it will feature, among other things, Ford’s new 10-speed automatic transmission.

Automakers are on a binge, adding more gears in an effort to drive up fuel economy. But the approach hasn’t been without its drawbacks, consumers frequently complaining about issues like drivability. That’s the sort of headache buyers of a vehicle like the Navigator won’t readily tolerate.

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To get a sense of how the new transmission performs, TheDetroitBureau.com has been clocking time in the Ford F-150, the first of the maker’s vehicles to get the first mass-market 10-speed gearbox.

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Lynk & Co. Makes Shanghai Debut – Sound Familiar?

New brand could be U.S. bound - with major innovations in sales, warranty, connectivity.

by on Apr.19, 2017

The Lynk & Co. 03 Concept sedan makes its debut at the Shanghai Motor Show.

Lynk & Co. Not exactly a household name – unless you sound it out phoenetically, and it suddenly sounds like a familiar Detroit luxury brand.

For now, it’s the new, mid-range marque that Szechuan-based Geely is slotting in under its Volvo Brand. And, yes, much of what Lynk & Co. will be bringing to market have been directly designed and engineered by, or at least with the help of, Geely’s Swedish subsidiary.

Global News!

For the moment, the new brand is focusing on the booming Chinese market, but watch this space. The new models being introduced at the Shanghai Motor Show this week just might wind up rolling into the U.S. market in the not-too-distant future. In fact, we could see the Lynk & Co. 01 SUV here as early as 2019 – though, so far, Chinese automakers have failed to meet self-targeted deadlines for entering the U.S. market.

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Lincoln Launches Chauffeur Service

“Quiet luxury” brand rolling series of pilot programs.

by on Apr.17, 2017

With the 2018 Lincoln Navigator, the big ute gets its first full makeover in a decade.

Hoping to create a distinctive identity for itself, Ford’s Lincoln Motor Co. is launching a series of pilot programs designed to emphasize the brand’s “quiet luxury” motto.

That includes both a new home sales and delivery process, as well as a chauffeur service that lets a Lincoln owner order up a driver via the marque’s smartphone app. Debuting in Miami, the new service provides a driver who can run errands or chauffeur owners who might otherwise have to call up a taxi or Uber ride.

Leave the Driving to Us!

The service “allows people to be picked up in their own Lincoln vehicle, rather than one they’re not familiar with,” said Andrew Frick, the brand’s director of sales and service. Owners also can request a specific driver if that person is available, he noted.

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Lincoln Wants Back In With Remake of Big Navigator

A long-awaited remake puts Lincoln's big SUV back in the game.

by on Apr.12, 2017

With the 2018 Lincoln Navigator, the big ute gets its first full makeover in a decade.

The company that invented the full-size luxury SUV has been little more than an also-ran in recent years, Ford Motor Co. long neglecting its big Lincoln Navigator – until now, anyway.

This week’s New York International Auto Show will see the debut of a flood of new sport- and crossover-utility vehicles, but perhaps none has been awaited with more interest than the 2018 Navigator which is finally getting the complete makeover it has long and desperately needed.

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Lincoln Plans to Build All-New SUV in China

New model set to debut by late 2019; would sidestep import tariffs.

by on Mar.13, 2017

Lincoln won't say what product it plans to build in China, but it is expected to be smaller than the Navigator Concept shown in NY last year.

Lincoln plans to develop and launch an all-new SUV model in China by late 2019, the automaker has confirmed, a move that is seen as critical to maintain the rapid growth of Ford Motor Co.’s luxury brand in the booming Asian nation.

The automaker isn’t offering specific details about the planned vehicle, but sources tell TheDetroitBureau.com they expect it will be targeted at the midsize segment and offer three rows of seating. It is likely to become the primary seller in Lincoln’s Chinese line-up, in part by eliminating the 25% tariff on imported automobiles.

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“The move to local production is a key next step in Lincoln’s evolution in China and will complement continued imports from North America,” the automaker said in a statement announcing the new SUV project.

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Lincoln Amped Up for Newest Television Ad

Luxury brand teams with Gary Clark Jr. on Grammy ad.

by on Feb.09, 2017

Gary Clark Jr., blues singer and guitar virtuoso, stars in the newest TV ad for Lincoln, well, him and an amp made by Lincoln and Revel.

Lincoln’s advertising lately has garnered a lot of attention. Of course, having Matthew McConaughey ride around in various Lincolns while musing about life or making dinner plans with dogs will do that; however, Ford’s luxury brand has a new interesting ad approach coming this weekend.

The Grammys.

Advertising News!

The brand has enlisted contemporary blues singer and guitar virtuoso Gary Clark Jr. to promote Lincoln during the biggest music event of the year. Clark stars in a new 60-second spot that will air twice during the Grammy awards show beginning at 8 p.m. EST, Feb. 12, on CBS as well as once during the red carpet pre-show. (more…)

All-New Lincoln Navigator in the Works

Unveiling of new Expedition paves way for luxury sibling.

by on Feb.08, 2017

The debut of the 2018 Ford Expedition essentially clears the way for production of its luxury sibling, the Lincoln Navigator.

Ford Motor plans to show off the new version of the Lincoln Navigator later this year, says a top Ford executive.

Joseph Hinrichs, Ford president of the Americas, confirmed for TheDetroitBureau.com that the Lincoln brand will get a replacement for the current version of the full-size Lincoln Navigator. Hinrichs declined to offer any further details about the next-gen model of the luxury SUV.

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However, the new Navigator will be built at the at Ford assembly plant in Louisville, Kentucky, where Ford also expects to build the 2018 Ford Expedition, which it showed off publicly for the first time during an event at the Dallas Cowboys new training center in the Dallas suburbs yesterday. (more…)

Lincoln Planning to Reveal Next Wave in Product Assault

Luxury brand looking toward the future.

by on Dec.16, 2016

Lincoln's renaissance continues with the arrival of the new Continental. The sedan is the brand's flagship.

With the new Continental finally on the street, Lincoln has delivered on the promise it made to launch four all-new products — make that five, with the decision to keep the big Navigator alive and an all-new version of the full-size SUV set to roll out around a year from now.

But, to bend the old cliché, what has Lincoln done for us lately? And, more importantly, what is it planning to do during the next several years? We’re likely to find out as early as the upcoming North American International Auto Show, a number of sources both inside Ford Motor Co. and close to the company tell TheDetroitBureau.com.

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One thing that appears to be stuck on the back burner is the long-awaited rear-drive model. Lincoln has long been considering that option, possibly even coming up with a luxury coupe based on the latest Mustang platform. But sources say the Ford luxury brand is confident it can, like Audi and Volvo, do just fine with a mix of front- and all-wheel-drive products, the Navigator being the one exception. (more…)

Delayed a Day, Ford Sales Also Take a Tumble

Lincoln a rare bright spot.

by on Nov.02, 2016

Ford's Super Duty provided a rare bright spot for the automaker in October.

A day late – and a dollar short, it seems, as Ford Motor Co. says its sales also took a double-digit dip during October, in line with the overall U.S. new car market slide.

The news wasn’t entirely bad, however, Ford reporting growth by its long-struggling luxury brand, Lincoln, as it rolls out an assortment of new and updated products, including the all-new Continental flagship sedan.

By the Numbers!

Ford issued its numbers after a day-long delay due to a fire that knocked out electrical power to its corporate headquarters in the Detroit suburb of Dearborn. The rest of the industry didn’t fare especially well, even without Ford’s downward pull. While a few makers reported strong, and even record, sales for October, the market was down about 4% year-over-year.

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Ford Puts Mustang Production on Hold – But Move Could Hurt Continental Launch

New luxury sedan also faces first recall.

by on Oct.11, 2016

Mustangs won't roll down the Flat Rock, Michigan, plant line for a while as Ford looks to reduce bloated inventory levels.

Two years after launching an all-new, 50th anniversary Mustang, Ford Motor Co. is putting production of the pony car on temporary hold as sales slide and inventories mount.

Mustang sales have fallen sharply this year, and tumbled 32% in September compared to year-ago levels. Competition has been one of the key factors, demand for the Ford muscle car hurt by the launch of an even newer Chevrolet Camaro. But both models – as well as the rival Dodge Challenger – have been feeling the impact of shifting market trends from passenger cars to SUVs and other light trucks.

Auto News!

While the week-long closure of the Flat Rock, Michigan, plant will help bring bloated Mustang inventories in line, analyst David Sullivan said the move will have an “unfortunate” side effect, halting the slow ramp-up of production of the new Lincoln Continental, the new flagship of Ford’s luxury brand. (more…)