Two years after launching an all-new, 50th anniversary Mustang, Ford Motor Co. is putting production of the pony car on temporary hold as sales slide and inventories mount.
Mustang sales have fallen sharply this year, and tumbled 32% in September compared to year-ago levels. Competition has been one of the key factors, demand for the Ford muscle car hurt by the launch of an even newer Chevrolet Camaro. But both models – as well as the rival Dodge Challenger – have been feeling the impact of shifting market trends from passenger cars to SUVs and other light trucks.
While the week-long closure of the Flat Rock, Michigan, plant will help bring bloated Mustang inventories in line, analyst David Sullivan said the move will have an “unfortunate” side effect, halting the slow ramp-up of production of the new Lincoln Continental, the new flagship of Ford’s luxury brand. (more…)