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Posts Tagged ‘lincoln navigator’

Lincoln Launches Chauffeur Service

“Quiet luxury” brand rolling series of pilot programs.

by on Apr.17, 2017

With the 2018 Lincoln Navigator, the big ute gets its first full makeover in a decade.

Hoping to create a distinctive identity for itself, Ford’s Lincoln Motor Co. is launching a series of pilot programs designed to emphasize the brand’s “quiet luxury” motto.

That includes both a new home sales and delivery process, as well as a chauffeur service that lets a Lincoln owner order up a driver via the marque’s smartphone app. Debuting in Miami, the new service provides a driver who can run errands or chauffeur owners who might otherwise have to call up a taxi or Uber ride.

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The service “allows people to be picked up in their own Lincoln vehicle, rather than one they’re not familiar with,” said Andrew Frick, the brand’s director of sales and service. Owners also can request a specific driver if that person is available, he noted.

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Lincoln Wants Back In With Remake of Big Navigator

A long-awaited remake puts Lincoln's big SUV back in the game.

by on Apr.12, 2017

With the 2018 Lincoln Navigator, the big ute gets its first full makeover in a decade.

The company that invented the full-size luxury SUV has been little more than an also-ran in recent years, Ford Motor Co. long neglecting its big Lincoln Navigator – until now, anyway.

This week’s New York International Auto Show will see the debut of a flood of new sport- and crossover-utility vehicles, but perhaps none has been awaited with more interest than the 2018 Navigator which is finally getting the complete makeover it has long and desperately needed.

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Lincoln Planning to Reveal Next Wave in Product Assault

Luxury brand looking toward the future.

by on Dec.16, 2016

Lincoln's renaissance continues with the arrival of the new Continental. The sedan is the brand's flagship.

With the new Continental finally on the street, Lincoln has delivered on the promise it made to launch four all-new products — make that five, with the decision to keep the big Navigator alive and an all-new version of the full-size SUV set to roll out around a year from now.

But, to bend the old cliché, what has Lincoln done for us lately? And, more importantly, what is it planning to do during the next several years? We’re likely to find out as early as the upcoming North American International Auto Show, a number of sources both inside Ford Motor Co. and close to the company tell TheDetroitBureau.com.

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One thing that appears to be stuck on the back burner is the long-awaited rear-drive model. Lincoln has long been considering that option, possibly even coming up with a luxury coupe based on the latest Mustang platform. But sources say the Ford luxury brand is confident it can, like Audi and Volvo, do just fine with a mix of front- and all-wheel-drive products, the Navigator being the one exception. (more…)

Lincoln Hopes to Get Back on Track with Navigator Makeover

Production model a year away.

by on Mar.23, 2016

The Lincoln Navigator Concept makes its splashy debut at the 2016 NY Auto Show.

When it first rolled into showrooms in 1997, luxury car buyers had never seen anything like it. That first Lincoln Navigator was big and brash and decidedly American. It was an instant hit — in the process spawning an assortment of imitations. And somehow, the full-size luxury SUV ran off track.

All but set to abandon the nameplate entirely, Ford Motor Co.’s luxury division launched a less than compelling update two years ago – and more than a decade after the last full Navigator makeover. But Lincoln may finally be ready to get it right, at least if the concept version of the luxury SUV debuting at this week’s New York International Auto Show is any indication.

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The Lincoln Navigator Concept is even more over-the-top than the original luxury ute, with twin gull-wing doors and three-step fold-out running boards. But while a number of the show car’s features won’t get beyond the show car stage, Lincoln officials acknowledge, the Navigator Concept suggests there’ll be a lot to like about the production version coming sometime next year.

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First Drive: 2015 Lincoln Navigator

Legacy SUV needs a technology upgrade.

by on Jun.16, 2015

The 2015 Lincoln Navigator is fighting for attention in an increasingly crowded luxury SUV market segment.

The Lincoln Navigator has been around so long that one might think it was named by Abe Lincoln. However, the nearly abolished full-size luxury SUV soldiers on until its replacement arrives some time next year.

Navigator was slated to get the ax during former Ford CEO Alan Mulally’s push to get streamline Ford Motor’s product line-up. It was the effort that dismantled Mercury entirely and the Navigator was on the chopping block until Ford officials realized that Cadillac and other luxury marques were going to have a full-size luxury SUV available.

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However, as much as Navigator is showing its age, it’s still remarkably appealing. The current version got an exterior makeover for 2015 that is clearly an evolution, among other things adopting the split-wing grille that debuted on the latest version of the Lincoln MKZ. (more…)

Lincoln Sticks with Old Name for (Almost) New Truck

Major update in the works – but not for now.

by on Sep.22, 2014

The most visually obvious change to the 2015 Navigator is the use of the new Lincoln grille.

Already confirming plans for four new vehicles by 2016, Ford Motor Co. has a number of additional new products in the pipeline for the years that follow, including a sporty coupe that will share the same platform as its new-for-2015 Ford Mustang.

There’s also a new version of its long-in-the-tooth Lincoln Navigator in the works – though, for now, buyers who want the full-size luxury SUV will have to settle for a largely warmed-over version of the big truck.

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At least they won’t have to try to figure out a new nomenclature. While everything else in the Lincoln line-up has adopted a name starting with MK, the Navigator will remain the Navigator going forward.

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High Hopes and Global Ambitions for New Lincoln MKC

New crossover could soon become brand's best-seller.

by on Jun.06, 2014

The 2015 Lincoln MKC is one of the lowest-priced models in its rapidly expanding segment.

No, the “C” doesn’t stand for “China,” but it might as well.

Lincoln has a lot riding on the upcoming launch of its new MKC crossover, the latest in a series of all-new models intended to help revive the long-struggling luxury brand. With sales of compact CUVs booming, in fact, the new MKC could soon become Lincoln’s top seller, company officials noted during a media drive in Santa Barbara, California.

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But preliminary orders for the compact crossover are already exceeding initial expectations in China, a market that could be the make-it-or-break-it for Lincoln’s long-term turnaround.

“The (compact CUV) segment remains on fire here, as well as globally,” said Matt Vandyke, the director of Lincoln’s worldwide expansion plans.

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First Look: 2015 Cadillac Escalade

Bling, bling…bling, bling.

by on Oct.08, 2013

Cadillac's global chief Bob Ferguson with the 2015 Escalade during its NYC debut.

The bling is back – or so Cadillac is hoping as it gets ready to launch the long-delayed fourth-generation Escalade, a massive SUV that, to fans, once defined the pinnacle of luxury while, to critics, was a symbol of wretched excess.

Whichever side you’re on, an all-new version of the ‘Slade — as it was known among the hip-hoppers who became a major market — will reach showrooms early next year and, Cadillac promises, will deliver the latest in performance, technology and, hard as it might be for some to believe, the newest in fuel economy-enhancing powertrain systems.

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“The 2015 Escalade is completely new and elevated in design and technology, inside and out. The clear objective is to once again assume the leadership position among luxury SUVs,” said Bob Ferguson, the head of Cadillac’s global operations, during a preview of the 2015 Cadillac in Manhattan, traditionally one of the big ute’s largest markets.

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GM Offers Sneak Peek at 2015 Cadillac Escalade

Full unveiling to follow next week.

by on Oct.01, 2013

Cadillac offers a sneak peek at the interior of the 2015 Escalade full-size luxury SUV.

The world won’t get its first full look at the long-awaited replacement for the Cadillac Escalade until next week, but General Motors is offering up a sneak peek at the full-size luxury SUV’s interior in an effort to build interest in the upcoming announcement.

The big Caddy ute became a symbol of roadway “bling” when it made its original debut back in 1998, an even more stylish version generating strong demand among the hip-hop community two years later.

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But in an industry where change occurs at an increasingly rapid pace, GM had let the so-called ‘Slade linger without much change for the better part of a decade – in part due to delays caused by its 2009 bankruptcy.

The new model is expected to share the same underlying platform as GM’s other restyled full-size SUVs, such as the GMC Yukon Denali. But it also promises the 2015 Cadillac Escalade will get a unique look and an extensive range of upscale features, both inside and out, in line with the overall remake of the Caddy brand.

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Lincoln Working Up Rear-Drive Options

Wave of additional models could follow if MKZ clicks.

by on Dec.03, 2012

A Lincoln video on Youtube hints at the future with a quick snippet of a Mustang hinting at a RWD offering to come.

While Ford Motor Co. officials want to shine the spotlight on their near-term plans for a Lincoln renaissance, they are already working up some aggressive product programs that would include the addition of one or more rear-wheel-drive models to the luxury brand’s line-up.

The strategy would continue to see Lincoln share most of its underlying platforms with the mainstream Ford brand, however, including the next-generation Mustang.

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“Rear-wheel-drive is definitely in the works,” one of Ford’s top executives confirmed in a background conversation with TheDetroitBureau.com.

That executive downplayed rumors that Ford might look to partner with another luxury brand on one or more future products, however.

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