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Posts Tagged ‘lincoln motor co.’

Lincoln Plans to Build All-New SUV in China

New model set to debut by late 2019; would sidestep import tariffs.

by on Mar.13, 2017

Lincoln won't say what product it plans to build in China, but it is expected to be smaller than the Navigator Concept shown in NY last year.

Lincoln plans to develop and launch an all-new SUV model in China by late 2019, the automaker has confirmed, a move that is seen as critical to maintain the rapid growth of Ford Motor Co.’s luxury brand in the booming Asian nation.

The automaker isn’t offering specific details about the planned vehicle, but sources tell TheDetroitBureau.com they expect it will be targeted at the midsize segment and offer three rows of seating. It is likely to become the primary seller in Lincoln’s Chinese line-up, in part by eliminating the 25% tariff on imported automobiles.

Global News!

“The move to local production is a key next step in Lincoln’s evolution in China and will complement continued imports from North America,” the automaker said in a statement announcing the new SUV project.

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Forward Into the Past for Newly Renamed Lincoln Motor Co.

Old name for a newly updated brand.

by on Dec.03, 2012

Lincoln launches its name change -- and the new MKZ -- with a new multimedia campaign.

What difference does a name make? No, that’s not the beginning of an essay on Shakespeare, though Ford is hoping a new name for its long-struggling Lincoln brand will make it smell as sweet as a rose.

The Detroit luxury marque is taking a step forward into the past by reviving the name it first had back in 1922, the Lincoln Motor Co.  Ford officials are hoping that the subtle change – which it plans to heavily promote as part of a new multimedia ad campaign – will help signal the broader changes coming at Lincoln, starting with the launch of the new MKZ sedan.

Back from the Jungle!

“Befitting this new chapter in the life of Lincoln we are making a complete new start in every aspect of consumer communication to emotionally welcome our new target customer into our brand,” said Matt VanDyke, Director of Global Lincoln Brand.

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