There was a time when change in the luxury market came at an almost glacial pace. No longer. Old models are being refreshed at an ever-quicker pace, while all-new products are coming to market so quickly it’s difficult to keep up – and they’re filling “white spaces” you might never have even considered before..
Consider Mercedes-Benz, which recently revealed plans to roll out 30 new or completely updated products by decade’s end, about one per quarter. BMW and Audi aren’t far behind. Now, compare that to Lincoln which has promised to add just four products to its line-up between the end of 2012 and 2016 – five, if you count the minimal revisions coming to the big Navigator SUV.
No wonder many observers – and upscale buyers – have written off Ford Motor Co.’s luxury brand. Once rivaling Cadillac for dominance, it is today given barely an afterthought. But Lincoln fans shouldn’t abandon all hope, not just yet. After spending a day logging several hundred miles behind the wheel of the new 2015 Lincoln MKC we have to pause and reconsider. If this compact crossover is any indication, there just might be some life left in this long-struggling Detroit brand.