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Lincoln Offering Free Maintenance

Push to rebuild brand before Mercury is abandoned.

by on Jun.18, 2010

Lincoln will offer free maintenance to help boost demand for its expanding line-up.

Struggling to kick-start sales before its sibling Mercury division permanently closes its doors, Lincoln will offer a free maintenance incentive program that extends til the end of the summer.

The program, which covers such routine repairs as brake linings and tire rotations, will cover new Lincoln products for up to 3 years or 45,000 miles.  The campaign runs until September 7, though considering the success other makers, like BMW, have had with similar programs, Lincoln could very well decide to extend the offer beyond the summer.

Stay Informed!

“Our commitment is to further grow the Lincoln brand and offer our luxury customers the premium experience they deserve and expect,” said Ken Czubay, vice president of U.S. Marketing, Sales and Service for Lincoln’s parent, Ford Motor Co. “Our free scheduled maintenance offer marks only the first step in our plans to further upgrade the Lincoln experience.”