The launch of the MKZ sedan three years ago was a critical move for Lincoln as it set out to reestablish itself as a credible player in the luxury market. The new model was more stylish, more sophisticated, but still fell short of meeting key competitors head-on.
This time, Lincoln isn’t holding back. Taking a number of its design cues from the widely praised Lincoln Continental concept, the upcoming, mid-cycle refresh of the MKZ takes the sedan even more up-market, with an attention to detail normally reserved for import brands like Lexus, Audi or Mercedes-Benz.
“We’re closing the gap very, very rapidly,” said Kumar Galhotra, the president of Lincoln Motors, during a sneak preview of the 2017 Lincoln MKZ ahead of its official unveiling at the L.A. Auto Show.