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Posts Tagged ‘lincoln cuv’

Lincoln Looks to Build Momentum with Redesigned MKX

Maker moves redesigned crossover up-market.

by on Jan.13, 2015

The new Lincoln MKX will be offered in standard trim or with the choice of two optional Black Label "themes" this year.

Looking to carve out a niche in the crowded crossover market, Lincoln has unveiled an all-new version of its midsize MKX at the North American International Auto Show, adding new engine choices, improved technologies and its new Black Label personalization program.

The debut of the 2016 MKX comes at a critical time for Lincoln which has just begun to see some daylight after years of declining sales and market share in its home market. And with its recent launch in China, the maker is now ramping up plans to expand its narrow product line-up.

Auto Show Insight!

“We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” said Kumar Galhotra, the new president of Lincoln. “The all-new Lincoln MKX reflects that focus.”

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Lincoln Launches into Compact Luxury CUV Segment with New MKC

Detroit maker hopes to get ahead of the curve in rapidly growing segment.

by on Jan.13, 2013

A concept for now, but expect to see the Lincoln MKC compact luxury crossover return in production form.

Once one of the leaders of the U.S. luxury market, Lincoln has been little more than an afterthought in recent years — but the Ford brand is hoping to regain its former glory with an aggressive product program and, with this week’s introduction of the new MKC, it is looking to get ahead of the curve, rather than lag behind.

While the compact crossover making its debut at the North American International Auto Show is officially described as a concept fans of the Lincoln MKC prototype won’t have to wait long to see a production version enter the line-up, one of four new models the maker has promised to introduce by 2014 – with an array of additional offerings to follow in the years beyond.

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The Lincoln MKC targets one of the market’s fastest-growing segments. Sales of compact crossovers have grown 200% over the past five years in the U.S. market, and 60% in just 2012, noted Matt VanDyke, Lincoln’s new marketing chief.  And where they account for about 11% of the overall American market they’ve surged to 25% of the luxury segment.

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Spy Shots: 2014 Lincoln Compact Crossover

Escape with a luxury touch?

by on Nov.01, 2012

Lincoln's new compact CUV ventures out with relatively little camouflage. Photo credit: Jim Dunne CAR SPY

Once one of the dominant luxury brands, Lincoln has slipped into near obscurity, in recent years, as it’s been passed by BMW, Mercedes-Benz and Lexus as well as cross-town rival Cadillac.

Part of the problem has been a lack of a competitive product portfolio. But now, Ford Motor Co. seems intent on giving Lincoln what it needs with an assortment of offerings that will cover a lot more white space over the next few years.

I Spy With My Little Eye!

The turnaround effort gets seriously underway in 2013 with the launch of an all-new Lincoln MKZ and is followed by, among other critical additions, an all-new sport-utility vehicle — shown here.

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