Looking to carve out a niche in the crowded crossover market, Lincoln has unveiled an all-new version of its midsize MKX at the North American International Auto Show, adding new engine choices, improved technologies and its new Black Label personalization program.
The debut of the 2016 MKX comes at a critical time for Lincoln which has just begun to see some daylight after years of declining sales and market share in its home market. And with its recent launch in China, the maker is now ramping up plans to expand its narrow product line-up.
“We are focused on delivering engaging and refined luxury vehicles with innovative and thoughtful technologies,” said Kumar Galhotra, the new president of Lincoln. “The all-new Lincoln MKX reflects that focus.”