Once one of the leaders of the U.S. luxury market, Lincoln has been little more than an afterthought in recent years — but the Ford brand is hoping to regain its former glory with an aggressive product program and, with this week’s introduction of the new MKC, it is looking to get ahead of the curve, rather than lag behind.
While the compact crossover making its debut at the North American International Auto Show is officially described as a concept fans of the Lincoln MKC prototype won’t have to wait long to see a production version enter the line-up, one of four new models the maker has promised to introduce by 2014 – with an array of additional offerings to follow in the years beyond.
The Lincoln MKC targets one of the market’s fastest-growing segments. Sales of compact crossovers have grown 200% over the past five years in the U.S. market, and 60% in just 2012, noted Matt VanDyke, Lincoln’s new marketing chief. And where they account for about 11% of the overall American market they’ve surged to 25% of the luxury segment.