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Lincoln Launches into Compact Luxury CUV Segment with New MKC

Detroit maker hopes to get ahead of the curve in rapidly growing segment.

by on Jan.13, 2013

A concept for now, but expect to see the Lincoln MKC compact luxury crossover return in production form.

Once one of the leaders of the U.S. luxury market, Lincoln has been little more than an afterthought in recent years — but the Ford brand is hoping to regain its former glory with an aggressive product program and, with this week’s introduction of the new MKC, it is looking to get ahead of the curve, rather than lag behind.

While the compact crossover making its debut at the North American International Auto Show is officially described as a concept fans of the Lincoln MKC prototype won’t have to wait long to see a production version enter the line-up, one of four new models the maker has promised to introduce by 2014 – with an array of additional offerings to follow in the years beyond.

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The Lincoln MKC targets one of the market’s fastest-growing segments. Sales of compact crossovers have grown 200% over the past five years in the U.S. market, and 60% in just 2012, noted Matt VanDyke, Lincoln’s new marketing chief.  And where they account for about 11% of the overall American market they’ve surged to 25% of the luxury segment.


First Look: Lincoln MKZ Concept

The eagle spreads its wings.

by on Jan.10, 2012

A concept version of the new Lincoln MKZ debuts in Detroit prior to its official launch mid-year.

Can this eagle spread its wings for Lincoln?

Once one of the dominant brands in the huge U.S. luxury market, Lincoln is little more than an after-thought for most of today’s buyers, trailing far behind dominant marques like BMW, Mercedes-Benz and Lexus – never mind its long-time domestic rival, Cadillac.

But Ford Motor Co. is hoping to put its high-line brand back on the radar screen with the upcoming launch of an all-new MKZ sedan – which debuted in concept form at the 2012 North American International Auto Show this week.

Auto Show Insight!

Like the production version, which will be revealed in a couple months, the MKZ prototype is a dramatic and transformational vehicle that abandons many of the familiar Lincoln cues, starting with the marque’s familiar waterfall grille. Instead, it offers a distinctive shape literally topped by an industry-first convertible glass roof. The overall look, suggests designer Max Woolf, was inspired by an eagle spreading its wings.