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Is Lincoln Ready for a Remake?

Luxury marque considering compact crossovers, performance models and more.

by on May.03, 2011

Lincoln will likely update the Concept C show car for the L.A. Auto Show, later this year, possibly with a battery drivetrain.

With only two brands to focus on, senior Ford Motor Co. managers are getting itchy to rebuild the long somnambulant Lincoln marque – and are reportedly working on a wide array of new offerings that could eventually turn Lincoln into a truly global brand.

Sources say that Lincoln desperately needs the product infusion if it hopes to survive.  With the elimination of the long-struggling Mercury division the luxury brand needs to be than just a me-too clone of Ford products gussied up with leather seats and fancier electronics.

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A good indication of Lincoln’s global aspirations could be seen in the Concept C, the show car first unveiled at the Detroit Auto Show, last January.  Based off the C-segment architecture used for the 2012 Ford Focus re-make, the Concept C takes aim at one of the fastest-growing segments in the global luxury market.

With a production model under consideration for mid-decade, Automotive News reports an update of the Concept C will make an appearance at the Los Angeles Auto Show, next November.

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