With only two brands to focus on, senior Ford Motor Co. managers are getting itchy to rebuild the long somnambulant Lincoln marque – and are reportedly working on a wide array of new offerings that could eventually turn Lincoln into a truly global brand.
Sources say that Lincoln desperately needs the product infusion if it hopes to survive. With the elimination of the long-struggling Mercury division the luxury brand needs to be than just a me-too clone of Ford products gussied up with leather seats and fancier electronics.
A good indication of Lincoln’s global aspirations could be seen in the Concept C, the show car first unveiled at the Detroit Auto Show, last January. Based off the C-segment architecture used for the 2012 Ford Focus re-make, the Concept C takes aim at one of the fastest-growing segments in the global luxury market.
With a production model under consideration for mid-decade, Automotive News reports an update of the Concept C will make an appearance at the Los Angeles Auto Show, next November.