One of the things Ford Motor Co. desperately needs as it rebuilds the Lincoln brand is help from its dealers. But despite some grumbling over the high up-front costs to convert showrooms to match the new Lincoln theme, the automaker seems to be making some headway on that front.
More than half of all Lincoln dealers in the top 130 U.S. markets have committed to upgrade their facilities, according to Ford. And the new Lincoln MKZ – first seen in concept form at last month’s Detroit Auto Show – is helping win more over.
“We have shared our plans about future Lincoln products, the (direction of the) brand going forward and the consumer experience we have envisioned, and already a majority of our dealers have said they are with us,” said Ken Czubay, vice president of U.S. Marketing, Sales and Service.
“Ultimately, this is good news for our customers, who will see our new approach to the luxury consumer experience at every touch point,” he said.