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Posts Tagged ‘Lincoln Black Label’

Lincoln Launches Chauffeur Service

“Quiet luxury” brand rolling series of pilot programs.

by on Apr.17, 2017

With the 2018 Lincoln Navigator, the big ute gets its first full makeover in a decade.

Hoping to create a distinctive identity for itself, Ford’s Lincoln Motor Co. is launching a series of pilot programs designed to emphasize the brand’s “quiet luxury” motto.

That includes both a new home sales and delivery process, as well as a chauffeur service that lets a Lincoln owner order up a driver via the marque’s smartphone app. Debuting in Miami, the new service provides a driver who can run errands or chauffeur owners who might otherwise have to call up a taxi or Uber ride.

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The service “allows people to be picked up in their own Lincoln vehicle, rather than one they’re not familiar with,” said Andrew Frick, the brand’s director of sales and service. Owners also can request a specific driver if that person is available, he noted.


Lincoln Counting on New Black Label to Draw New Buyers

Exclusive interiors, upscale “experience” targeting elite motorists.

by on Nov.17, 2014

Lincoln's new Black Label Series kicks off with the MKC as well as the MKZ for 2015.

Ford Motor Co.’s Lincoln brand is trying a new approach to attract the sort of upscale opinion leaders that can help put the struggling luxury marque back on track.

The new Lincoln Black Label “experience” is designed to offer potential buyers a blend of exclusive vehicle interiors and a more personalized ownership experience that will include access to exclusive restaurants, unlimited car washes and an annual vehicle detailing.

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The launch of the brand-within-a-brand comes as Lincoln makes its first serious push to go global, with the first of its new dealerships opening in China this month. Black Label will debut in the U.S. on two of Lincoln’s newest models, the MKC compact crossover and the MKZ sedan, noted Group Marketing Manager Andrew Frick, adding that “Black Label will be (added) on every new Lincoln that comes out over the next few years.” (more…)

Lincoln Launches New Black Label Collection

“Higher level expression” debuts at Pebble Beach Concours.

by on Aug.15, 2013

Lincoln introduced two Black Label models, like the MKZ, at an event at Pebble Beach, Calif.

This story has been updated with new information.

Aiming to rebuild its credibility in the hotly competitive luxury car market, Lincoln is pulling the wraps off a new line of limited-edition products it has dubbed the Black Label Collection.

Black Label models will feature “ultra-premium” exterior and interior design “themes” specifically crafted for individual models like the Lincoln MKZ and the upcoming MKC compact crossover. But all Lincoln models eventually be offered with at least several of these customized packages.

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They will be paired with special services and support, meanwhile, including what Lincoln boss Jim Farley dubbed a “traveling trunk show,” with salespeople calling on potential buyers “at their home or office or favorite restaurant,” rather than requiring customers to come to showrooms. (more…)