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Lincoln Planning Five New Models for China in Bid to Catch Rivals

China destined to become brand’s top market, said new Lincoln chief.

by on Apr.12, 2018

The Lincoln Aviator made its U.S. debut last month and should reach China by 2019 or 2020.

Struggling to catch up with rivals now dominating the world’s largest luxury car market, Lincoln plans to start building five new models in China by 2022, according to a report by the Reuters news service.

That’s in line with comments made to TheDetroitBureau.com by Lincoln’s new boss, Joy Falotico, who said she expects China to soon become the brand’s largest market, much as has happened for other luxury marques, including Detroit-based rival Cadillac.

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Global News!

It appears that the new models Lincoln will build in China will also be produced and marketed in other countries, including the U.S. During a backgrounder on the new Aviator SUV prior to its debut at the New York International Auto Show late last month, Falotico revealed that Lincoln plans to launch two new SUVs by 2020, “followed closely by four more vehicles.”

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Lincoln Hopes to Take Wing with New Aviator SUV

Midsize luxury ute will offer PHEV option.

by on Mar.28, 2018

The Lincoln Aviator Concept breaks ground ahead of the opening of the NY Auto Show.

When you’re struggling to gain some altitude it helps to have a good aviator on hand. Make that Aviator, the all-new version of what had been known as the Lincoln MKT. The new model, making its debut at the New York International Auto Show, is more than just a new name, however, getting an all but complete, ground-up makeover.

One of two new SUVs coming for the brand by 2020, the new Lincoln Aviator is part of an aggressive push aimed at rebuilding a once shining star in the American luxury firmament while also helping Lincoln gain ground in what has become its fastest-growing market, China.

Insight!

That’s where the new Aviator could see the strongest demand for its optional plug-in hybrid drive system, especially considering the tough new zero-emissions mandates Chinese regulators put in place late last year.

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