There has always been something a bit anachronistic about Rolls-Royce, retro if you prefer. The big grille, classic hood ornament and, oh, so much mass.
But Rolls is ready to go on a diet. Confirming earlier plans, the British maker now says it is already testing an all-new, aluminum spaceframe architecture that will serve as the basis for all new models, starting in 2018. Among the list of upcoming products to get the lightweight touch: the new off-roader that Rolls officials are referring to as Project Cullinan.
Rolls-Royce has been moving to modernize itself, starting with the all-new factory it built in Goodwood, said Torsten Muller-Otvos, the marque’s CEO. “It is time to take the next step in the luxury journey.”