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Ousted Mercedes Exec Fights Back

Lieb to refute ethics charges.

by on Dec.28, 2011

Former MBUSA bost Ernst Lieb at the 2010 New York International Auto Show.

Ernst Lieb, the U.S. Chief Executive fired last October for allegedly violating Mercedes-Benz ethics policies plans to refute the charges in a German court.

The popular former executive claims, through his attorney, that he did not misuse company funds – and will fight to reverse his dismissal.

“None of the accusations are justified. And we will prove that,” attorney Stefan Naegele told Automotive News.

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The firing, he insisted, was the result of an unfair crackdown by Mercedes’ parent, Daimler AG, which has been struggling to prove that it no longer tolerates the ethical lapses that cost it $185 million in a settlement with the U.S. Justice Department in 2010.


Lieb’s Ouster Underscores Ethics Crackdown at Daimler

Ethics issues no longer ignored, will other senior officials be tripped up?

by on Oct.21, 2011

Ernst Lieb introducing the then-new Mercedes-Benz ML450 at the 2009 New York Auto Show.

The rules have changed and, as a result, so have some of the players, it seems – a crackdown on ethics snagging one of the big fish at Daimler AG, former Mercedes-Benz USA CEO Ernst Lieb.

Lieb was unceremoniously dismissed from his job after he was warned about financial indiscretions, including using corporate funds for to pay for household help and golf-club memberships for his wife, according to an investigation by – as well as additional reports coming out of Europe.

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Lieb was removed despite compiling a solid record of sales success, over the past few years, in an extremely competitive market.  He apparently had received prior warnings over his lax attitude towards expense reimbursements but failed to recognize that Daimler was no longer willing to wink and nod at such violations.

The parent of Mercedes-Benz, Maybach and Smart now goes to great lengths to remain above reproach following a series of scandals that both hurt its image and cost it a significant amount of cash.


Lieb Apparently Ousted Over Expense Account Issues

Exec reportedly took significant liberties with corporate cash.

by on Oct.20, 2011

Did a loose attitude about expenses sink CEO Ernst Lieb of Mercedes-Benz USA?

Serious financial irregularities, including the use of a company expense account to cover work at his home appear to have been behind the ouster of Ernst Lieb, the CEO of Mercedes-Benz USA, who was unexpectedly and immediately removed from his post earlier in the week.

While Daimler AG officials continue to maintain silence –publicly – well-placed sources are finally providing what appears to be a better explanation for what was behind the maker’s move, which resulted in the removal of an executive who had generally been credited with leading Mercedes through seriously troubled times and positioning it to regain its position as the best-selling luxury brand in the U.S.

Since the story broke earlier in the week the industry grapevine has been abuzz with rumors about what could have triggered the decision.  A variety of possible transgressions have been proposed, including what one source described as a “dicey” scheme to help boost Mercedes’ U.S. sales by reporting them sold while actually moving them into dealer demonstration fleets.

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But, in the end, sources confirm, the real problem was Lieb’s apparent habit of playing loose with his expense account at a time when German businesses are adopting what one described as “a zero-tolerance attitude on abuses.”

That follows a series of scandals, notably one involving illicit payments and gifts involving Volkswagen executives and union leaders involved in the company’s management.  But Daimler was particularly scarred by an international bribery scandal in which it handed out hefty payments to secure contracts around the world.  After a long investigation revealed details of the scheme the maker last year agreed to pay $185 million in fines to the U.S. government.

The settlement also called for the creation of a compliance board that may have snagged Lieb’s billing practices.  In the past, noted a Daimler insider, such matters might have generated a minor reprimand – and indeed, it appears Lieb had played fast and loose with claimed reimbursements before – “but not anymore.”

A variety of actions — including a one-day program apparently designed to make Mercedes’ September sales look good — have been cited as possible reasons for Lieb’s ouster.  (For more, Click Here.)  But the expense account issue is one that was apparently punishable by the equivalent of the corporate death penalty.

There are indications that some expenses attributable to Lieb’s wife were charged off to the company, along with work done at the home that was purchased by him by Mercedes parent Daimler AG when the 56-year-old executive was moved to the U.S. in September 2006.

A flight to Australia, where Lieb was previously stationed, also was put in for reimbursement even though it was taken on personal time.

Some of the expenditures that apparently triggered the corporate crackdown might not have been a problem elsewhere, including golf club fees that often are seen as part of doing business in the auto industry.  Part of Lieb’s duties involve meeting with dealers, many of whom consider the greens an extension of their office.

The problem, apparently, was that Lieb apparently scoffed at the possibility of a crackdown.

“Ernst was repeatedly warned, but he did it again,” a Daimler executive told the German publication Handelsblatt.

Why Did Mercedes Blow Out U.S. CEO?

Ouster of Ernst Lieb a deepening mystery – but one creating problems for the German maker.

by on Oct.19, 2011

The mystery of Ernst Lieb's ouster deepens - while also creating headaches for Mercedes.

The unexpected ouster of Ernst Lieb, the popular – and seemingly successful – CEO of Mercedes-Benz USA has created far more questions than answers, a deepening mystery in an industry where secrets are seldom held for long.

After word leaked out that the 56-year-old German executive would be relieved of his duties – “effective immediately” – there were none of the usual corporate press releases indicating Lieb might be looking to “pursue other opportunities,” the traditionally gentle way to say carmaker and car executive have parted company.

Instead, even company insiders say they are in the dark and wondering what might have led to Lieb’s sudden departure at a time when Mercedes is gaining both sales and market share in its bitter battle with traditional rivals BMW and Lexus.

The unexpected departure is clearly creating headaches for Mercedes just as it enters the 2012 model-year with new products like the redesigned C-Class.  An upcoming meeting with dealers to discuss strategy for the new year has been indefinitely postponed.

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A number of possible explanations are being floated for the sudden firing, including a dicey move authorized by Lieb meant to bolster September sales numbers, a decision to invest heavily in sports marketing, and – according to a report from Germany – Lieb’s inappropriate use of his corporate expense account.  But one source apparently in the know insists that the ouster has “nothing to do with business,” and was entirely a “personal” matter.


Ernst Lieb Ousted as Mercedes US Chief

Unexpected ouster effective immediately – but no explanations.

by on Oct.17, 2011

Ernst Lieb introducing the then-new Mercedes-Benz ML450 at the 2009 New York Auto Show.

In a striking and unexpected move Daimler AG has announced that Ernst Lieb has been relieved of his duties as CEO of the maker’s Mercedes-Benz USA operations effective immediately.

The move took even well-placed insiders by surprise, triggering a variety of rumors about the well-liked executives sudden departure.  Company officials issued only a terse formal statement noting, “Ernst Lieb has been excused from his duties as CEO of Mercedes-Benz USA (MBUSA), effective immediately. Daily business operations of MBUSA will be conducted by Herbert Werner (CFO and Vice President Finance, Controlling & IT) until further notice.”

The fact that Werner will handle Lieb’s duties on an apparently temporary basis underscores the apparent suddenness of the shake-up.

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“I don’t understand this.  It had to be something personal considering they’re gaining share and improving sales,” said analyst Joe Phillippi, of AutoTrends Consulting.

Since taking the helm at Mercedes-Benz USA, Lieb has overseen steady growth.  Mercedes sales are up 10.4% for the year, well ahead of the overall U.S. automotive market’s slow revival.  The maker is now the leading luxury brand in the U.S. – pushing past Toyota’s Lexus division which has suffered serious product shortages as a result of Japan’s March 11 earthquake and tsunami.