Lexus Sema |
Detroit Bureau on Twitter

Posts Tagged ‘lexus sema’

Lexus GS F Sport Debuts at SEMA

Adding some passion to a traditionally staid brand.

by on Nov.02, 2011

Lexus hopes to deliver a more passioned driving experience with the new GS F Sport.

Toyota is hoping to pump a little passion into its traditionally staid luxury brand Lexus, and is betting the new GS F Sport will be a major piece in that grand transformation.

The second model to wear the “F” badge is making its formal debut at this year’s SEMA Show, the annual aftermarket extravaganza in Las Vegas.

Most luxury buyers “don’t put ‘Lexus’ and ‘performance’ into the same sentence,” admits Brian Smith, the Toyota subsidiary’s vice president and general manager.  But that, he hopes, has begun to change – first with the launch of the Lexus IS-F muscle car and, now, with the addition of the GS F Sport.

Power Up!

The latest offering shares most of its fundamentals with the Lexus GS350, which was unveiled at the Pebble Beach Concours d’Elegance back in August.  (Click Here for a closer look at that  sedan.)

The new model is “the first to wear the new face of Lexus,” proclaimed Toyota CEO Akio Toyoda, during the California preview, a new “spindle grille” framed by hockey stick-shaped LCD running lamps.  The overall shape of the car is more angular and distinctive, as well.


First Look: 2013 Lexus GS 350 F Sport

Luxury maker unleashing an assortment of production cars and concepts at SEMA Show.

by on Oct.26, 2011

With the 2013 Lexus GS 350 F Sport Toyota's luxury marque hopes to add some adrenaline to the brand.

Lexus executives will have a busy couple days during the upcoming SEMA show as they unveil an assortment of concept and production vehicles that will include the next-generation GS F Sport.

The idea is to instill a little bit of attitude into what might best be described as a sedate, even boring brand better known for its reliability than adrenaline-inspiring designs and performance.  Along with the 2013 Lexus GS 350 F Sport, the Toyota luxury division will reveal some show car offerings that could very well help redefine the brand.

Your SEMA Source!

“The all-new GS 350 with F SPORT package will offer our customers more agility and a sportier appearance,” suggested Mark Templin, Lexus general manager. “The racing-inspired F SPORT components were precision engineered for this vehicle, providing quality performance without compromise.”