It’s often compared to a trip to the dentist – but a new study says American motorists are far more comfortable than you used to be with the car buying process.
In fact, satisfaction with the new-vehicle sales process has improved notably from 2010, according to the latest of J.D. Power and Associates 2011 U.S. Sales Satisfaction Index, or SSI, with Lexus topping the chart among luxury brands, while Mini ranked highest among mass market brands for a second consecutive year.
While Lexus and some of the other high-scoring brands also lead the way in terms of quality and reliability that’s not always the case, Mini coming in well below industry average in the latest J.D. Power Initial Quality survey.
Significantly, as manufacturers have come to recognize the increasingly competitive nature of the new car market Power data show that they’ve been putting a higher emphasis on satisfying the customer as soon as they walk into the showroom door. And surprisingly, in some cases, that means taking more time with customers rather than rushing them in and out of the showroom.