Brand names are something like a word association game. Manufacturers go to great lengths to get potential buyers to immediately think good thoughts whenever they’re mentioned. Mercedes-Benz? Plush and luxurious. BMW? The ultimate driving machine. And Lexus?
Well, there’s nothing wrong with being reliable and offering a good value, but the Japanese maker would also like to associate the word, “passionate,” with the brand, something that’s not easy to pull off with products like the ES sedan line or the CT200h hybrid.
But you might just have to think again if you get a chance to slip behind the wheel of the new Lexus RC coupe – especially if its bears the single modifier, “F.” While that may be a failing grade for some, our first experience with the new 2015 Lexus RC F found it passing with flying colors and ready to give challenge to some of its better-known European luxury performance competitors.