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Posts Tagged ‘lexus passion’

Lexus Punches up Passion Quotient with 2014 IS

by on Jan.15, 2013

Lexus abandons staid for a more passionate design with the 2014 IS remake.

For the new Lexus IS, Chief Engineer Junichi Furuyama, flipped  conventional on its head.

“I adopted an entirely different approach to the development of the all-new IS,” IS Chief Engineer Junichi Furuyama said. “Specifically, it was to make an entertaining driving experience a major premise behind all aspects of performance.”

You hear the word, “passion” in Lexus circles a lot these days.

Lexus introduced its second-generation IS, meant to be a BMW 3-Series fighter, at the Detroit Auto Show today.

A shift in design direction that began with an all-new GS sedan two years ago now transforms the marque’s entry-level offering, the 2014 Lexus IS, which is making its debut at the North American International Auto Show.

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Intended to be sportier and more performance-oriented, the 2014 IS sedan will be available in rear- and all-wheel drive versions while offering a mix of powertrains in the IS 250 and IS 350 variants.  Also in the works will be a further evolution of the IS F-SPORT, with the sport trim available across the entire model range

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A New Face for the Lexus RX

A sportier look for a soccer-mom standby.

by on Mar.08, 2012

The new F-Sport version of the Lexus RX450h hybrid made its debut in Geneva this week.

Toyota CEO Akio Toyoda has given a mandate to the Japanese maker’s Lexus brand.  While it may have a reputation for bullet-proof reliability he also wants it to deliver more passionate design, as last year’s launch of the 2013 Lexus GS illustrated.

The real test comes with the Geneva Motor Show launch of the luxury brand’s soccer mom mainstay, the RX crossover – which rolled onto the floor at Geneva’s PALExpo Convention Center revealing a decidedly new look, its face clearly lifted from the GS blueprints – notably starting with the sport sedan’s distinctive double spindle grille and LED running lamps.

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To emphasize its passion play, Lexus officials revealed the new RX F-Sport model, which adds a sporty front fascia, smoked head and taillamps and darker wheels.

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Lexus Concept to Reveal New Design Direction

Pumping passion into the brand?

by on Dec.12, 2011

Lexus offers a tease of the new styling concept it plans to unveil in Detroit next month.

The folks at Lexus (and parent Toyota) seem to be making it a requirement to use the word, “passion” whenever possible.  It certainly has been a hallmark of comments made by CEO Akio Toyoda in recent months, especially when he has turned the topic to the maker’s high-line Lexus brand.

According to the grandson of Toyota Motor Co.’s founder, the goal is to dial up the emotional factor for a marque that has tended to be staid and solid but decidedly not passionate in its first two decades.  We got a hint of the more expressive Lexus with the recent launch of the 2013 GS sedan.  (Click Here for more on the Lexus GS.)

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