For the new Lexus IS, Chief Engineer Junichi Furuyama, flipped conventional on its head.
“I adopted an entirely different approach to the development of the all-new IS,” IS Chief Engineer Junichi Furuyama said. “Specifically, it was to make an entertaining driving experience a major premise behind all aspects of performance.”
You hear the word, “passion” in Lexus circles a lot these days.
Lexus introduced its second-generation IS, meant to be a BMW 3-Series fighter, at the Detroit Auto Show today.
A shift in design direction that began with an all-new GS sedan two years ago now transforms the marque’s entry-level offering, the 2014 Lexus IS, which is making its debut at the North American International Auto Show.
Intended to be sportier and more performance-oriented, the 2014 IS sedan will be available in rear- and all-wheel drive versions while offering a mix of powertrains in the IS 250 and IS 350 variants. Also in the works will be a further evolution of the IS F-SPORT, with the sport trim available across the entire model range