With the brand facing increasingly aggressive competition from its upscale European competitors. Lexus has a lot riding on the upcoming launch of the newly redesigned LS. Parent Toyota’s CEO Akio Toyoda has promised to put more “passion” into future models and a new teaser of the flagship sedan suggests that it is, indeed, smoking hot.
The 2013 Lexus LS will be formally unveiled in San Francisco on July 30th during what the maker describes as an “invitation only” event, with automotive scribes to get a closer look during a first-drive event in early August.
The first of what are likely to be several more teasers suggests that the new model will not start from the proverbial clean sheet of paper, though the silhouette appears to feature a bit more sporty styling than the decidedly stodgy current model.