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Hybrids, Supercars and Compact Crossovers: Lexus Looking at Future Product Options

But don’t expect the Japanese luxury maker to keep up with its German rivals.

by on Aug.10, 2012

Expect to see the Lexus "spindle" grille on more products in the future.

Shifting market trends have changed the face of the automotive luxury market – leading some manufacturers to flood showrooms with new models. By comparison to its German rivals, Lexus has taken a relatively cautious approach to product proliferation but that may have to change, suggested the Toyota luxury brands top U.S. executive.

While Mark Templin, general manager of the Toyota luxury brand, insists he is “not a big fan of” the rampant product proliferation “that calls for having 100 different models in your line-up,” he told TheDetroitBureau.com that Lexus is closely evaluating market trends and may very well need to add new models in the not-too-distant future.

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The biggest challenge, he laughed, is that, “We’re running out of the alphabet,” as makers not only add more models but shift to alphanumeric naming policies.

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