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Toyota Recalling 370,000 Hybrids, Luxury Models

Vehicles could unexpectedly stall in traffic.

by on Sep.04, 2013

The Lexus RX 400h was previously covered by an unintended acceleration recall.

Toyota is recalling about 370,000 hybrids and other vehicles due a pair of safety-related problems, the maker announced, the vast majority of them sold here in the United States.

Roughly half of the affected vehicles are hybrids, including the Lexus RX400h produced between 2006 and 2008 and the Toyota Highlander Hybrid sold between the 2006 and 2010 model-years.

More than Just the Headlines!

According to Toyota, a defective circuit in the hybrid electronic control system can overheat.  That can trigger a warning system though, in some instances, the problem can result in the vehicles suddenly and unexpectedly stopping, a potentially risky situation while driving in traffic.


Lexus Hybrids Clock 5.5 Billion Miles

Recall or not, Toyota’s Luxury brand leads in hybrid technology.

by on Mar.08, 2010

Lexus has lead U.S. luxury sales for ten straight years. Can it repeat in the face of recalls?

Lexus says that it now has more than 190,000 hybrids on the road, and they have traveled more than an estimated 5.5 billion miles – if you use 10,000 miles annually and global sales numbers.

In it’s latest attempt to overcome the negative publicity surrounding  Toyota and Lexus recalls, Lexus has launched for the first-time a marketing campaign that showcases all four of its hybrid vehicles currently on sale in the U.S. – the RX 400h, GS 450h, LS 600h and HS 250h. (The recently announced Lexus CT 200h will be the fifth Lexus hybrid when it appears.)

“We are very proud of our leadership in luxury hybrids and have created a campaign that lets consumers know that at Lexus, hybrids aren’t just a concept for a future car, but vehicles that have been on the road for five years,” states Dave Nordstrom, vice president of marketing for Lexus. “We will continue to explore groundbreaking technologies that will allow us to expand our hybrid offerings and remain at the forefront of alternative-fuel vehicle development.”

The new “multiplatform” campaign, promoting – critics might say bombastically hyping products from the Number One selling luxury brand in the U.S. for ten years running – debuted this past weekend.    (more…)