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First Look: 2013 Lexus GS 350 F Sport

Luxury maker unleashing an assortment of production cars and concepts at SEMA Show.

by on Oct.26, 2011

With the 2013 Lexus GS 350 F Sport Toyota's luxury marque hopes to add some adrenaline to the brand.

Lexus executives will have a busy couple days during the upcoming SEMA show as they unveil an assortment of concept and production vehicles that will include the next-generation GS F Sport.

The idea is to instill a little bit of attitude into what might best be described as a sedate, even boring brand better known for its reliability than adrenaline-inspiring designs and performance.  Along with the 2013 Lexus GS 350 F Sport, the Toyota luxury division will reveal some show car offerings that could very well help redefine the brand.

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“The all-new GS 350 with F SPORT package will offer our customers more agility and a sportier appearance,” suggested Mark Templin, Lexus general manager. “The racing-inspired F SPORT components were precision engineered for this vehicle, providing quality performance without compromise.”

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First Look: 2013 Lexus GS

A “new face” for Toyota’s luxury brand.

by on Aug.19, 2011

The 2013 Lexus GS ushers in some big changes for Toyota's luxury brand.

It’s been a tough year for Lexus, Toyota’s luxury brand slipping behind BMW in the U.S. sales sweepstakes.  Part of the problem has been the aftermath of the March 11 earthquake and tsunami that crippled the Japanese auto industry, but industry observers also warn that potential buyers may be shifting to other luxury brands in search of more passionate products.

With that in mind, Lexus is out to reinvent itself, declared Akio Toyoda, the CEO of Toyota Motor Co., during a speech in Pebble Beach, California Thursday night.  The executive’s relatively rare American appearance underscored the importance of the 2013 Lexus GS sedan which was given a splashy preview during the lead-up to the weekend’s annual Concours d’Elegance.

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“This is the first car to wear the new face of Lexus,” the executive, the grandson of Toyota’s founder, proclaimed.  But the new sedan is more than just a new styling exercise, Toyoda added.  It is the result of an intensive effort designed to get more in touch with the brand’s customers and, as such, “Lexus is leading the way in how the entire Toyota Motor Company should operate.”

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