Detroit Bureau on Twitter

Posts Tagged ‘lexus gs f-sport’

Lexus GS F Sport Debuts at SEMA

Adding some passion to a traditionally staid brand.

by on Nov.02, 2011

Lexus hopes to deliver a more passioned driving experience with the new GS F Sport.

Toyota is hoping to pump a little passion into its traditionally staid luxury brand Lexus, and is betting the new GS F Sport will be a major piece in that grand transformation.

The second model to wear the “F” badge is making its formal debut at this year’s SEMA Show, the annual aftermarket extravaganza in Las Vegas.

Most luxury buyers “don’t put ‘Lexus’ and ‘performance’ into the same sentence,” admits Brian Smith, the Toyota subsidiary’s vice president and general manager.  But that, he hopes, has begun to change – first with the launch of the Lexus IS-F muscle car and, now, with the addition of the GS F Sport.

Power Up!

The latest offering shares most of its fundamentals with the Lexus GS350, which was unveiled at the Pebble Beach Concours d’Elegance back in August.  (Click Here for a closer look at that  sedan.)

The new model is “the first to wear the new face of Lexus,” proclaimed Toyota CEO Akio Toyoda, during the California preview, a new “spindle grille” framed by hockey stick-shaped LCD running lamps.  The overall shape of the car is more angular and distinctive, as well.


Toyota “Puts the Past Behind Us”

Maker to emphasize “aggressive dynamics,” passionate styling, not just quality.

by on Nov.02, 2011

Toyota was forced to make major changes to the 2012 Camry's design when dealers gave the original look a thumbs-down.

It was definitely not the sort of reception Toyota executives were anticipating – but it was a clear eye-opener when they took a prototype of the all-new Camry sedan to show U.S. dealer during the spring of 2010.

“They were not thrilled,” admits Jim Lentz, Toyota’s top U.S. executive.  “They wanted an extra 10%,” especially when it came to what Lentz now admits was a dull exterior design.  “So, that’s what we gave them.”

The meeting led to some dramatic changes to what was launched, several months ago, as the 2012 Toyota Camry – the final production version of the sedan getting new front and rear fascias, rockers and tail lamps as well as some modest interior tweaks.

Stay in the Know!

But more importantly, the face-off with dealers has led Toyota to think differently about what it brings to market, says Lentz.  “Staying closer to our dealers (gets us) much closer to our customers,” he explains, adding that the message learned is that Toyota cannot simply market itself as a company producing high-quality cars anymore.


Lexus Teases GS 450h Hybrid and GS F-Sport

Targeting the extremes.

by on Aug.29, 2011

Lexus offers a hint of what's to come with the GS F-Sport and GS 450h hybrid models.

Less than two weeks after lifting the covers on its next-generation GS 350 sedan, Lexus is offering up a tease of what’s to come, later this year, when it formally unveils two other spin-offs from the midsize GS line: the performance-oriented F-Sport and gas-electric GS 450h.

The hybrid will make its debut at the upcoming Los Angeles Auto Show, an increasingly common backdrop for environmentally-friendly products.  The F-Sport, meanwhile, will be revealed at the annual SEMA show, an aftermarket extravaganza in Las Vegas.

Your Timeless News Source!

The GS has traditionally been the sportiest line in the Lexus model mix, other than the track-ready IS-F, (which was the first F-Sport model).  Curiously, the original GS 450h was intended to demonstrate the performance potential of gas-electric technology, though critics said it was neither fish nor fowl, neither sporty enough nor fuel-efficient enough.