When the original Lexus LS made its debut at the 1989 North American International Auto Show, it stood the luxury automotive market on its head. Now the Japanese automaker is back at the NAIAS and hoping that the fifth-generation remake of its flagship sedan will once again set an industry benchmark.
But things have changed dramatically in the intervening years, and the question is whether the new 2018 Lexus will have the relevancy of the original, despite all its refinement and features and a design that is far more cutting edge than almost any other Lexus product before it.
“It is the car that launched a company,” said Jeff Bracken, the U.S. manager of the Lexus brand, as the 2018 LS sedan rolled onto the stage at Detroit’s Cobo Center. (more…)