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Posts Tagged ‘lexus design’

Lexus Teases New IS Ahead of Beijing Debut

New model will "bring exciting breakthroughs," maker claims.

by on Apr.20, 2016

The teaser image suggests the new Lexus IS will adopt the brand's L-finesse design language.

Lexus is the latest automaker to tease its upcoming announcement at the Beijing Auto Show, where it will reveal an all-new version of the entry-luxury IS line.

One of the oldest models in its line-up, the fourth-generation Lexus IS will “bring exciting breakthroughs,” the maker suggested in a terse statement. Among other things, it is expected to adopt a more dramatic design than the current model based on the maker’s new L-finesse styling language.

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“The bold evolution of design with greatly enhanced visual impact will absolutely ignite people’s desire to put their hands on the steering wheel,” declared the breathless release.


First Drive: 2014 Lexus IS

This time it’s more than just plain vanilla.

by on May.23, 2013

The new sedan - the IS 250 shown here - adopts the Lexus spindle grille design.

It wasn’t all that long ago when Lexus dominated the U.S. luxury market, but despite its continuing strength in quality and customer service surveys, the Toyota luxury brand has been losing momentum to European makers BMW and Mercedes-Benz, never mind upstarts such as Audi.

It doesn’t help that the buzz around its vehicles has shrunk to something like a very faint hum, its sales more and more dependent on its primary crossover vehicle, the RX.  While that may be propping up the numbers, it also might trigger a sense of déjà vu for the sepia-tinged era when station wagons ruled the road.

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Company officials, notably including Toyota President Akio Toyoda are clearly worried and looking for ways to kick-start the brand. Among other things, they’ve been talking a lot about passion, these days, something that Lexus translates as the more sporty design language that one finds on the newly restyled Lexus IS.  The good news is that with this entry-level sedan beauty is more than skin deep, the 2014 IS reminding us why Lexus soared to the top of the U.S. luxury market in the first place.


Lexus Punches up Passion Quotient with 2014 IS

by on Jan.15, 2013

Lexus abandons staid for a more passionate design with the 2014 IS remake.

For the new Lexus IS, Chief Engineer Junichi Furuyama, flipped  conventional on its head.

“I adopted an entirely different approach to the development of the all-new IS,” IS Chief Engineer Junichi Furuyama said. “Specifically, it was to make an entertaining driving experience a major premise behind all aspects of performance.”

You hear the word, “passion” in Lexus circles a lot these days.

Lexus introduced its second-generation IS, meant to be a BMW 3-Series fighter, at the Detroit Auto Show today.

A shift in design direction that began with an all-new GS sedan two years ago now transforms the marque’s entry-level offering, the 2014 Lexus IS, which is making its debut at the North American International Auto Show.

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Intended to be sportier and more performance-oriented, the 2014 IS sedan will be available in rear- and all-wheel drive versions while offering a mix of powertrains in the IS 250 and IS 350 variants.  Also in the works will be a further evolution of the IS F-SPORT, with the sport trim available across the entire model range


First Look: Lexus LF-CC Concept

Can passion and hybrids co-exist?

by on Sep.27, 2012

The Lexus LF-CC Concept appears to be very, very close to production-ready.

Lexus has been dropping a number of surprises in recent months – all meant to demonstrate that it’s serious about pumping more “passion” into the brand.

The latest effort, the LF-CC Concept, may be the most aggressive example of that to date, taking the maker’s L Finesse design language to new extremes — with a bold new iteration of the Lexus spindle grille that has become the symbol of the brand’s new direction.

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Likely to return in production form, the Lexus LF-CC is making its formal debut at this year’s Paris Motor Show.  And it also emphasizes that the Japanese brand’s love affair with hybrid technology isn’t cooling down.

The brand’s U.S. boss, Mark Templin, told last month that by mid-decadeLexus will have eight, possibly even nine, gas-electric offerings in its line-up.


Lexus Tease Suggests New LS is Smoking Hot

by on Jul.20, 2012

Smoke...but no mirrors. Lexus teases the next-generation LS it officially reveals later this month.

With the brand facing increasingly aggressive competition from its upscale European competitors. Lexus has a lot riding on the upcoming launch of the newly redesigned LS.  Parent Toyota’s CEO Akio Toyoda has promised to put more “passion” into future models and a new teaser of the flagship sedan suggests that it is, indeed, smoking hot.

The 2013 Lexus LS will be formally unveiled in San Francisco on July 30th during what the maker describes as an “invitation only” event, with automotive scribes to get a closer look during a first-drive event in early August.

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The first of what are likely to be several more teasers suggests that the new model will not start from the proverbial clean sheet of paper, though the silhouette appears to feature a bit more sporty styling than the decidedly stodgy current model.


First Look: 2012 Lexus GS 350

Scheduled for Pebble Beach preview.

by on Aug.08, 2011

The 2012 Lexus GS 350 will make its debut at the upcoming Pebble Beach Concours d'Elegance.

Give credit to PhotoShop.  It took a bit of effort to pull this image out of the shadows but at least you’ve got the basic silhouette of the new 2012 Lexus GS 350.  To get a more complete image of the sporty sedan, however, we’ll all have to wait for the upcoming Pebble Beach Concours d’Elegance.

The annual classic car show has developed something of a split persona, luxury makers like Lexus using the tony setting as a backdrop for launching many of their latest offerings.  This year will bring the debut of the Lexus GS 350 – as well as the Infiniti JX and concepts from Cadillac and Lincoln, among others.

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If the shadowy image shown here strikes a resonant chord it’s because you might have already seen the GS in concept form – Lexus pulling the wraps on the angular LF-Gh concept at the New York International Auto Show, back in April.

At the time, design chief Kengo Matsumoto hinted that, “Lexus designers studied characteristics that are often considered contradictory and difficult to execute together. The captivating design of the LF-Gh concept examines the possibility of balancing what are normally opposing qualities, such as style and functionality.”