Detroit Bureau on Twitter

Posts Tagged ‘Lexus brings new crossover to Detroit’

Lexus Shifts Direction with LF-1 Limitless Crossover Concept

Like “molten metal being forged into a fine Japanese sword.”

by on Jan.15, 2018

Lexus is looking to get a foothold in the larger crossover segment. The LF-1 Limitless may do it, Lexus GM Jeff Bracken said.

(This story has been updated with new information.)

Its been just a year since Lexus brought an all-new version of its big LS sedan to the North American International Auto Show, but what a year it has been. Time was when full-size sedans like the LS helped put a halo atop a luxury brand. But 2017 saw a dramatic shift in the U.S. market, traditional passenger cars all but dropping off the sales charts as millions of American motorists opted for sport and crossover-utility vehicles.

Hoping to catch up on that trend, the Japanese luxury brand is back in Detroit this week with what is expected to become its new flagship, a prototype it has dubbed the Lexus LF-1 Limitless Concept. It features an edgy design intended to strike a balance between a crossover and a more classic sports sedan. And a production version is quite likely to roll into Lexus showrooms in the relatively near future.

An Award Winning News Source!

Lexus General Manager Jeff Bracken told the auto show crowd the concept could “become a member of the family.” However, he was a little more circumspect in a post event interview with TheDetroitBureau.com. (more…)

Lexus Taking Wraps Off New Crossover in Detroit

Maker has history of unveiling new models at NAIAS.

by on Dec.06, 2017

Lexus will unveil its latest creation, the LF1 Limitless, at the 2018 North American International Auto Show in Detroit next month.

Lexus has always made a point of unveiling its newest most important cars and concept vehicles at the North American International Auto Show and it plans to do it again this coming January.

Lexus announced it plans to reveal a new concept that reflects “the next genre” in luxury crossover vehicles. Created by the CALTY design studio in Southern California, the Lexus LF-1 Limitless is a flagship crossover that redefines the boundaries of luxury, Lexus officials said.

Auto Show News!

The Lexus LF-1 Limitless will make its official debut in Detroit next month, but released a teaser pic of the vehicle to come. (more…)