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Ford CEO Mulally Lands Laughs with Letterman

Gets mileage plugging Ford’s electric cars.

by on Aug.04, 2011

Ford CEO Alan Mulally pitches David Letterman on the advantages of electric propulsion.

It wasn’t your typical auto show, but Ford CEO Alan Mulally was as boyishly exuberant as always when he rolled onto the stage for The Late Show With David Letterman in a new Ford Focus Electric – Letterman himself behind the wheel.

Grabbing a seat on the New York set normally reserved for movie stars  like Emma Stone, and other celebrities, Mulally used his appearance to promote Ford’s fast-growing line-up of hybrids and battery cars, including the Focus Electric, which will hit market next year.

Insight!

Deeply invested in motor sports but also a fan of electric power, the often acerbic Letterman could find nothing but praise for Mulally, starting out by trading stories about their early jobs – both had bagged groceries and delivered newspapers – before turning to the executive’s experience at Boeing.  Asked to list the aircraft he’d worked on – everything from the old 707 to the more modern 777 – Mulally drew an enthusiastic response from the audience.

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