There was once an old adage in the auto industry, “safety doesn’t sell.” Don’t try to convince today’s motorists. Safety has, in fact, become one of the highest-ranked attributes for most car shoppers, whether they’re looking for a minivan or sports car.
So, a new study by Insure.com is likely to deliver more than a few surprises when it comes to listing the safest and least safe among 750 different vehicles now on the market. Some of the results might seem intuitive, especially to those who equate size with safety. The pint-sized Fiat 500 is the least-safe vehicle on the list, according to the study which was produced by Insure.com in cooperation with the Insurance Institute for Highway Safety. On the other hand, the GMC Sierra 1500 pickup was the top-ranked model.
“If safety is a priority, you should avoid the smallest cars,” said IIHS spokesman Russ Rader. “Weight counts. Smaller, lighter cars are safer than they used to be, but all things being equal, people riding in bigger, heavier vehicles get more protection in crashes.”