The world of fashion is reaching deeper into vehicles where every piece of the car of truck’s interior has to be used to raise its profile and make it more appealing to customers.
“We’re seeing manufacturers think increasingly of using the interior of the vehicle as way to differentiate their products,” said Mandy Sarotte, Lear Corp. vice president of global trim operations for seating, who is also in charge of the company’s growing team of designers.
Sarotte added demand for more distinctive interiors and more durable seat covers is evident in all kinds of passenger cars from subcompact to more expensive luxury vehicles. Customers in every segment are looking for something distinctive, she said. (more…)