Leaked Memo | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘leaked memo’

Apparently, Chevy is OK afterall

Exec uses nickname in official press release

by on Mar.17, 2011

Remember the brouhaha last summer when General Motors was apparently trying to kill the Chevy nickname?

Well, that plan seems to have been forgotten.

Protecting Cultural Icons!

GM’s U.S. vice president for Chevrolet, Rick Scheidt, used the nickname in a press release bragging about the increasing four-cylinder take rate for Chevy, err, Chevrolet vehicles.

“Chevrolet’s investment in advanced engine technology is reflected in the increased popularity of our four-cylinder models,” Scheidt said. “These technologies offer the performance and refinement drivers expect from Chevy in smaller engines that deliver the fuel efficiency they want.”

(more…)