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Posts Tagged ‘Leaf unveiled in Vegas’

Nissan Expects 2018 Leaf to Turnover New Buyers

Maker plans to play up Leaf's performance, not its green impact.

by on Sep.06, 2017

Nissan's 2018 Leaf EV is expected to see a bump in sales as interest in electric vehicles is on the rise.

(This story has been updated to reflect the coming addition of an optional, longer-range battery and higher-performance powertrain for the Leaf.)

The rising interest in electric vehicles as well as well as the availability of competitive models will ultimately help Nissan sell EVs in the U.S. once the 2018 Leaf goes on sale across the country early next month, company officials predicted as they took the wraps off the Leaf during an event in Las Vegas.

Brian Mangano, director of EV marketing and sales strategy, noted during an interview that there is greater awareness of electric vehicles now than there was back in 2010 when the first-generation Leaf made its debut. “It’s the awareness that comes with more entrants into the market. It validates EVs as a viable mobility option. Those things help us along,” he said.

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“Plus, we’ve just learned a lot. We’ve expanded into new markets. We’ve been available in all 50 states for a long time, but we’ve expanded our marketing efforts in places like Vermont,” said Mangano, who noted the since its launch in 2010, Leaf has been the most affordable mass production EV in the world. (more…)

Nissan Rolls the Design Dice with 2018 Leaf

Conservative-looking EV expected to hit dealers early next year.

by on Sep.05, 2017

Nissan took a gamble with a conservative design for its second-generation Leaf, which debuted in Las Vegas.

For much of the motoring public, electric vehicles remain something of an exotic technology that carmakers are doubling down on EVs as the automotive landscape continues to change. Nissan and its ally, Renault, are moving to remain the leader in battery-electric vehicles.

José Muñoz, chief performance officer, Nissan Motor Co. Ltd., and chairman, Nissan North America Inc., said Nissan’s objective is to remain the global leader in electric vehicle sales as he unveiled the second-generation of the Nissan Leaf at an event in Las Vegas.

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The Las Vegas debut immediately followed the Leaf’s global launch in Tokyo, Japan. The next-generation Leaf goes on sale at Nissan dealers in all 50 states in early 2018, Munoz said. (more…)